Grupo Posadas Announces Continued Growth and Strategic Expansion Across Mexico and the Caribbean
Grupo Posadas, Mexico’s leading hotel operator, enters 2026 with strong momentum following a year defined by disciplined growth, brand evolution, and continued investment in innovation and guest experience. With more than 200 hotels and 29,922 rooms across top city and beach destinations, the company strengthened its performance in 2025 and now moves into the new year with one of its most significant development pipelines to date.
Backed by a clear strategic vision and a commitment to purposeful expansion, Posadas is advancing 34 hotels in development and more than 4,800 additional rooms, representing an investment exceeding $880 million USD. Enhanced operational efficiency, talent development, and digital transformation continue to guide the company’s evolution—supported by market-leading guest satisfaction metrics. Through its alliance with Medallia, Posadas now measures and improves guest and employee experience in real time, achieving a Net Promoter Score (NPS) of 64, well above both global (44) and Latin American (33) hospitality averages.
Posadas is a company with over five decades of history that has evolved without losing its essence: innovation, excellence, and a deep commitment to Mexico,” said. We move forward with a clear vision toward 2026: grow with purpose, expand responsibly, and generate economic value with social, cultural, and environmental impact. Javier Barrera, Vice President of Strategy and Human Capital
A Year of Purposeful Growth and Strong Brand Performance
Throughout 2025, Posadas strengthened its four strategic pillars—growth, agility, profitability, and collaborative culture—while advancing digital transformation and ESG commitments. The company earned top placement in the Merco 2025 reputation ranking for the tourism sector and received the Hydro-Sustainable Hotel distinction from Fundación Helvex. Its talent and inclusion programs also expanded, supported by initiatives such as ADN Posadas Leader and literacy and vocational training across multiple states.
As part of its evolving brand strategy, Posadas elevated the guest experience across its portfolio through new concepts and platforms. The company introduced Invitta, a culinary and mixology program developed with Chef Gerardo Rivera that enhances restaurants and bar offerings across key brands. The expansion of Esencia Viva, Posadas’ signature wellbeing program, further strengthened its luxury and lifestyle positioning across Live Aqua, Grand Fiesta Americana, and Fiesta Americana. Brand health studies conducted with Kantar also reinforced the company’s leadership in awareness and differentiation as traveler preferences continue shifting toward more emotional, purpose-driven, and experience-focused journeys.
2025 Openings Expand Regional Presence
New additions across lifestyle, luxury, and city segments included:
Devossion by Live Aqua Playa del Carmen
Fiesta Americana Riviera Nayarit
One Ciudad Juárez Alameda
Fiesta Americana Hacienda Ixtapan de la Sal
Gamma Toluca
Gamma Mazatlán Centro Histórico
Curamoria Casa Lucila Mazatlán
Fiesta Inn Mérida Altabrisa
Looking Ahead: Key 2026 Openings
Posadas’ upcoming developments will continue strengthening its presence across Mexico and the Caribbean, with new projects including:
Fiesta Americana Funeeq Punta Cana
Live Aqua Centro Histórico
Grand Fiesta Americana Riviera Cancún
Fiesta Inn Querétaro Aeropuerto
One Mazatlán Centro Histórico
Sunvivia by Fiesta Americana, the company’s newest lifestyle and wellbeing-focused brand
Sunvivia by Fiesta Americana: A Highlight for 2026
Debuting in Mazatlán, Sunvivia Mazatlán by Fiesta Americana introduces the All in Joy concept, blending wellbeing, entertainment, and family connection. The resort will feature 177 residential-style suites, four oceanfront towers, multiple pools and jacuzzis, diverse culinary options, expansive meeting spaces, and a full spa and wellness offering—all aligned with Posadas’ ESG commitments.
Sunvivia’s debut also reflects Posadas’ broader focus on designing experiences that resonate with today’s more conscious and specialized travelers. As Enrique Calderón, Vice President of Hotel Operations, explains: “The introduction of Sunvivia by Fiesta Americana expands our portfolio with a fresh, approachable brand designed for guests who wish to embrace every moment with joy and confidence.” Calderón also notes that purpose-driven brands are becoming increasingly important, deepening the connection between travelers and the destinations they visit while supporting Posadas’ mission to make the world a better place to travel.
A Future Built on Innovation and Impact
As Posadas continues its advancement toward a world-class hospitality model, the company remains focused on innovation, digital transformation, social impact, and purposeful expansion across high-growth markets—guided by the belief that travel can meaningfully improve lives and communities.
About Grupo Posadas
Posadas is the leading hotel operator in Mexico, owning, leasing, managing and marketing more than 200 hotels and over 30,000 rooms, with a presence in the most important and visited beach and city destinations in Mexico and the Dominican Republic. Posadas operates the Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, Funeeq by Fiesta Americana, The Explorean, Fiesta Inn, Gamma and One brands as well as the Fiesta Rewards, Live Aqua Residence Club and Fiesta Americana Vacation Club vacation programs. Posadas has been listed on the Mexican Stock Exchange (BMV) since 1992. For more information, visit www.posadas.com.
About La Colección Resorts
La Colección Resorts is comprised of 15 distinctive resorts located in Mexico and the Dominican Republic, encompassing the brands Live Aqua Resorts, Grand Fiesta Americana Hotels & Resorts, Fiesta Americana Hotels & Resorts and The Explorean. Showcasing the best of the destination including warm culture and hospitality, guests are privy to unrivalled accommodations, amenities and entertainment that ensure a superior, world-class vacation experience. The resorts within La Colección include: Live Aqua Beach Resort Cancun All Inclusive Adults Only, Live Aqua Urban Resort San Miguel de Allende, Live Aqua Private Residences Los Cabos, Live Aqua Beach Resort Punta Cana, Grand Fiesta Americana Puerto Vallarta All Inclusive Adults Only, Grand Fiesta Americana Coral Beach Cancun, Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa, Fiesta Americana Cozumel All Inclusive, Fiesta Americana Condesa Cancun All Inclusive, Fiesta Americana Puerto Vallarta All Inclusive & Spa, Fiesta Americana Cancun Villas, Fiesta Americana Acapulco Villas, The Explorean Cozumel and The Explorean Kohunlich. Upcoming openings 2020 & 2021 in Punta Cana, Uvero Alto and Los Corales in Dominican Republic, Tulkal Riviera Maya, Playa Mujeres and Valle de Guadalupe BC in Mexico. For further information, please visit: www.lacoleccionresorts.com/
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Grupo Posadas Announces Continued Growth and Strategic Expansion Across Mexico and the Caribbean
Grupo Posadas Announces Continued Growth and Strategic Expansion Across Mexico and the Caribbean
Grupo Posadas, Mexico’s leading hotel operator, enters 2026 with strong momentum following a year defined by disciplined growth, brand evolution, and continued investment in innovation and guest experience. With more than 200 hotels and 29,922 rooms across top city and beach destinations, the company strengthened its performance in 2025 and now moves into the new year with one of its most significant development pipelines to date.
Backed by a clear strategic vision and a commitment to purposeful expansion, Posadas is advancing 34 hotels in development and more than 4,800 additional rooms, representing an investment exceeding $880 million USD. Enhanced operational efficiency, talent development, and digital transformation continue to guide the company’s evolution—supported by market-leading guest satisfaction metrics. Through its alliance with Medallia, Posadas now measures and improves guest and employee experience in real time, achieving a Net Promoter Score (NPS) of 64, well above both global (44) and Latin American (33) hospitality averages.
A Year of Purposeful Growth and Strong Brand Performance
Throughout 2025, Posadas strengthened its four strategic pillars—growth, agility, profitability, and collaborative culture—while advancing digital transformation and ESG commitments. The company earned top placement in the Merco 2025 reputation ranking for the tourism sector and received the Hydro-Sustainable Hotel distinction from Fundación Helvex. Its talent and inclusion programs also expanded, supported by initiatives such as ADN Posadas Leader and literacy and vocational training across multiple states.
As part of its evolving brand strategy, Posadas elevated the guest experience across its portfolio through new concepts and platforms. The company introduced Invitta, a culinary and mixology program developed with Chef Gerardo Rivera that enhances restaurants and bar offerings across key brands. The expansion of Esencia Viva, Posadas’ signature wellbeing program, further strengthened its luxury and lifestyle positioning across Live Aqua, Grand Fiesta Americana, and Fiesta Americana. Brand health studies conducted with Kantar also reinforced the company’s leadership in awareness and differentiation as traveler preferences continue shifting toward more emotional, purpose-driven, and experience-focused journeys.
2025 Openings Expand Regional Presence
New additions across lifestyle, luxury, and city segments included:
Looking Ahead: Key 2026 Openings
Posadas’ upcoming developments will continue strengthening its presence across Mexico and the Caribbean, with new projects including:
Sunvivia by Fiesta Americana: A Highlight for 2026
Debuting in Mazatlán, Sunvivia Mazatlán by Fiesta Americana introduces the All in Joy concept, blending wellbeing, entertainment, and family connection. The resort will feature 177 residential-style suites, four oceanfront towers, multiple pools and jacuzzis, diverse culinary options, expansive meeting spaces, and a full spa and wellness offering—all aligned with Posadas’ ESG commitments.
Sunvivia’s debut also reflects Posadas’ broader focus on designing experiences that resonate with today’s more conscious and specialized travelers. As Enrique Calderón, Vice President of Hotel Operations, explains: “The introduction of Sunvivia by Fiesta Americana expands our portfolio with a fresh, approachable brand designed for guests who wish to embrace every moment with joy and confidence.” Calderón also notes that purpose-driven brands are becoming increasingly important, deepening the connection between travelers and the destinations they visit while supporting Posadas’ mission to make the world a better place to travel.
A Future Built on Innovation and Impact
As Posadas continues its advancement toward a world-class hospitality model, the company remains focused on innovation, digital transformation, social impact, and purposeful expansion across high-growth markets—guided by the belief that travel can meaningfully improve lives and communities.
About Grupo Posadas
Posadas is the leading hotel operator in Mexico, owning, leasing, managing and marketing more than 200 hotels and over 30,000 rooms, with a presence in the most important and visited beach and city destinations in Mexico and the Dominican Republic. Posadas operates the Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, Funeeq by Fiesta Americana, The Explorean, Fiesta Inn, Gamma and One brands as well as the Fiesta Rewards, Live Aqua Residence Club and Fiesta Americana Vacation Club vacation programs. Posadas has been listed on the Mexican Stock Exchange (BMV) since 1992. For more information, visit www.posadas.com.
About La Colección Resorts
La Colección Resorts is comprised of 15 distinctive resorts located in Mexico and the Dominican Republic, encompassing the brands Live Aqua Resorts, Grand Fiesta Americana Hotels & Resorts, Fiesta Americana Hotels & Resorts and The Explorean. Showcasing the best of the destination including warm culture and hospitality, guests are privy to unrivalled accommodations, amenities and entertainment that ensure a superior, world-class vacation experience. The resorts within La Colección include: Live Aqua Beach Resort Cancun All Inclusive Adults Only, Live Aqua Urban Resort San Miguel de Allende, Live Aqua Private Residences Los Cabos, Live Aqua Beach Resort Punta Cana, Grand Fiesta Americana Puerto Vallarta All Inclusive Adults Only, Grand Fiesta Americana Coral Beach Cancun, Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa, Fiesta Americana Cozumel All Inclusive, Fiesta Americana Condesa Cancun All Inclusive, Fiesta Americana Puerto Vallarta All Inclusive & Spa, Fiesta Americana Cancun Villas, Fiesta Americana Acapulco Villas, The Explorean Cozumel and The Explorean Kohunlich. Upcoming openings 2020 & 2021 in Punta Cana, Uvero Alto and Los Corales in Dominican Republic, Tulkal Riviera Maya, Playa Mujeres and Valle de Guadalupe BC in Mexico. For further information, please visit: www.lacoleccionresorts.com/
source
If you have any questions, queries or would like to advertise with DMCFinder please email us on info@dmcfinder.co.uk
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