CHICAGO – World of Hyatt starts 2025 with one-of-kind experiences, inviting members to bask in the transformative powers of travel. Continuing to bring members closer to moments worth celebrating and exciting cultural experiences, World of Hyatt will return to the 2025 Sundance Film Festival in Park City, Utah as the Official Hotel Sponsor with member-exclusive, creative brand programming on Main Street.

“Our goal is to provide the perfect platform to help our guests and members thoroughly enjoy the magic that happens when they’re truly present,” said Laurie Blair, vice president, global marketing, Hyatt. “Whether it’s getting a front-row seat to discovering new filmmakers, experiencing a taste of a new destination from one of our iconic brands like Thompson Hotels right on Main Street, or retreating to the newly opened Grand Hyatt Deer Valley, Hyatt offers more choice and opportunities for enriching experiences.”

Be More Here at the Sundance Film Festival

During the opening weekend of the 2025 Sundance Film Festival (Friday, January 24 to Sunday, January 26, 2025), members can visit the World of Hyatt space on Park City’s Main Street to enjoy:

• A series of activations inspired by Hyatt’s diverse brands including The Standard, Thompson Hotels, Grand Hyatt and more:
  • Not Your Standard Bingo: The Standard brand will bring its infamous ‘Not Your Standard Bingo’ to Sundance Film Festival. Anything goes at the Park City edition of the beloved bingo night.
  • Warm up with Grand Hyatt Deer Valley-inspired drinks: Members visiting the Main Street space can get a taste of Grand Hyatt Deer Valley through its famous High Chocolate experience.
  • World of Hyatt FIND Experiences – Scents of Sundance: Join an Aftel-trained perfumer at “The Scents of Sundance,” designed by Alila Napa Valley to deepen your connection to the destination.
  • Reset for the day with wellbeing mornings throughout the weekend:
    • 9-10am: Enjoy a mindful moment with Headspace’s meditation teacher Dora Kamau, a certified breathwork and somatic sound practitioner, to hold space for yourself and prepare for the day’s activities.
    • 10:30-11:30am: Reset for the day with wellbeing mornings throughout the weekend with Peloton. On Friday and Saturday, join Peloton Instructor Ally Love for an empowering Barre workout session. On Sunday, team up with Instructor Aditi Shah for a Pilates session to help wrap up your weekend on a relaxing note.

World of Hyatt members can visit the Sundance Film Festival space on Main Street, located at 440 Main Street, between Friday, January 24 and Sunday, January 26, 2025.

World of Hyatt encourages members to ‘Be More Here’ by taking advantage of a global portfolio of hotels and exclusive member invites – all while unlocking benefits that reward exploration. Not a World of Hyatt member yet? Sign up for free at hyatt.com.

The term “Hyatt” is used for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. The Standard hotels do not participate in World of Hyatt at this time. Stay tuned for when and how they will join World of Hyatt.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable when made, are inherently uncertain, and are subject to numerous assumptions and uncertainties, many of which are outside of Kiraku, Inc. or Hyatt’s control, which could cause actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Forward-looking statements made in this press release are made only as of the date of their initial publication and neither party undertakes an obligation to publicly update any of these forward-looking statements as actual events unfold, except to the extent required by applicable law. If one or more forward-looking statements is updated, no inference should be drawn that any additional updates will be made with respect to those or other forward-looking statements.