Hilton has announced the opening of the first four of 14 Tru by Hilton properties in Vietnam, in partnership with ROX Group (formerly TNG Holdings Vietnam)

A total of 14 Tru by Hilton hotels are planned across the country, with all expected to open by the end of 2025.

These openings increase Hilton’s pipeline in Vietnam to 28 hotels, complementing its current portfolio of six properties operating under the Hilton Hotels & Resorts, Curio Collection by Hilton, and Hilton Garden Inn brands.

A total of 14 Tru by Hilton hotels are planned across the country, with all expected to open by the end of 2025.

These openings increase Hilton’s pipeline in Vietnam to 28 hotels, complementing its current portfolio of six properties operating under the Hilton Hotels & Resorts, Curio Collection by Hilton, and Hilton Garden Inn brands.

“The arrival of Tru by Hilton in Vietnam reflects our robust growth momentum in South East Asia and the wider Asia Pacific region.” said Alan Watts, President, Asia Pacific, Hilton. “Vietnam is emerging as one of Asia’s premier travel destinations, underpinned by rapidly growing domestic demand, and rising international arrivals. Tru by Hilton addresses a gap in the market – bringing an energetic and playful brand to 14 cities in Vietnam – and will appeal to guests seeking a vibrant and practical hotel stay.”

Additional Tru by Hilton locations are planned for cities including Da Nang, Thai Binh, Bac Giang, Hoa Binh, Hau Giang, Lao Cai, Dak Lak, Viet Tri, Can Tho, and Tam Kỳ.

“Since the brand was created, Tru by Hilton has won over travelers who are young at heart with its innovative value proposition and energetic voice. The Vietnam properties will redefine the hospitality experience in their locales, blending game-changing amenities with a truly lively atmosphere,” said Alexandra Jaritz, Senior Vice President, Brand Management, Asia Pacific, Hilton.

“Our partnership with Hilton to bring 14 Tru by Hilton hotels to Vietnam is a testament to the country’s vibrant tourism market and immense potential. This milestone marks the transformation of the SOJO Hotels chain into Tru by Hilton, introducing a new international brand standard to our properties. With Hilton’s global expertise guiding these 14 hotels, we are set to elevate our offerings to world-class benchmarks and are confident that this partnership between Hilton and ROX Group will pave the way for even greater opportunities in the years ahead,” said Xuan Quang Tran, Vice President and CEO of ROX Group. 

The new hotels will participate in Hilton Honors, the company’s guest loyalty program.

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