Treat Hotels & Resorts deepens North India presence with strategic Pushkar signing

Treat Hotels & Resorts has announced the signing of a new property in Pushkar, Rajasthan, further accelerating its expansion across North India

Rooted in the philosophy of Indianized Hospitality, the brand continues to focus on leisure-led destinations and wedding-centric experiences, while deepening its presence in locations rich in cultural and spiritual heritage.

With Pushkar joining its portfolio, Treat Hotels & Resorts marks its third property in Rajasthan, following Kumbhalgarh and Udaipur (Opening Soon), and its fourth property in North India, alongside its resort in Jim Corbett (Opening Soon).

A major Hindu pilgrimage destination, Pushkar is centered around the sacred Pushkar Lake and is home to the world’s only Brahma Temple. The town is equally renowned for its vibrant bazaars, camel safaris, and its globally celebrated Pushkar Camel Fair, along with cultural festivities such as Holipurim Festival, making it a unique blend of spirituality, tradition, and experiential tourism. Revered globally as a sacred pilgrimage town and fast emerging as a sought-after wedding destination, Pushkar aligns naturally with Treat’s vision of creating immersive spaces where tradition, celebration, and contemporary comfort come together—guided by warmth, authenticity, and Indian sensibilities.

This signing also brings Treat Hotels & Resorts closer to its long-term vision of establishing a strong presence across India’s key pilgrimage and heritage destinations. Each property is thoughtfully designed to cater to leisure travellers, destination weddings, and large social gatherings, delivering experiences shaped by Indianized Hospitality—where emotions, rituals, and personal connections take centre stage.

Commenting on the development, Vivek Mundra, Managing Director, Treat Hotels & Resorts, said, “Our expansion is not about adding keys, but about adding meaning. Pushkar brings us closer to our vision of creating soulful destinations across North India.”

Under the leadership of Alok Mundra, the visionary CMD, and driven by Managing Directors Vivek Mundra and Aditya Mundra, Treat Hotels & Resorts has steadily built a distinct identity in the hospitality space. The group is known for crafting properties that are destinations in themselves—places where celebrations are thoughtfully curated, details are intentional, and memories are shaped through genuine care.

With Pushkar becoming the latest addition to its growing portfolio, Treat Hotels & Resorts continues its journey of purpose-led expansion, blending strategic locations and cultural relevance to create experiences that resonate long after the event concludes.