How Optimum Hotel & Leisure Management uses Guestline’s family of hospitality solutions to turn hotels around. Gaining full visibility of commercial and operational performance to set them on a path to revenue growth.

Summary

• Bespoke tech stacks for each of property
• Comprehensive reporting for constant monitoring of each property’s progress
• Innovation driving productivity and optimised business performance
• Creating an integrated tech stack to drive profitability and operational excellence with Guestline PMS, Advanced C&B, EPOS, Distribution Hub and GuestPay

About Optimum Hotel and Leisure Management

Optimum Hotel and Leisure Management is a dedicated award-winning independent management consultancy acting on behalf of private hotel owners, investors and lenders to optimise the performance of their business. The company examines and optimises profitability of a property by looking into revenue and costs across the business from room bookings, to events and F&B to ensure each hotel is running effectively and efficiently to further achieve better results.

Optimum is a collective of hotels, each running independently rather than as a single branded portfolio. All hotels in the collective have extensive grounds, conference and banqueting facilities providing a range of amenities and services with up to 80 rooms.

Challenge

When Optimum takes on a hotel it’s usually because there’s a problem that needs to be resolved in terms of either management or commercial and operational reorganisation. The IT platform is a priority as it sits at the heart of the property’s infrastructure, with Optimum often identifying core issues with the existing Property Management System (PMS), point of sale systems (EPOS) or the channel managers.

There’s a need now to work smarter and retain customers. Every pound suffers a deduction either related to commissions or technology, along with decreasing average guest spend – therefore it’s essential all properties are efficient and can grab all revenue opportunitiesGregor Ritchie, Managing Director, Optimum Hotel and Leisure Management.

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Solution

For over 15 years Optimum has considered Guestline a key partner to success – identifying the PMS platform capable of offering solutions to a multitude of challenges for a range of different independent hotel properties.

Optimum has installed Guestline into 20 hotels over the past 12 years. Its compact and user-friendly system matches the needs of their hotels while providing local training and implementation along with leading customer support.

When Optimum first looked for an intuitive system, direct website bookings were becoming more prevalent. Therefore new tech was required to include channel management and payment solutions for exceptional guest experiences while being safe and secure.

Guestline was able to provide everything. The range of solutions Optimum uses for its hotels include the PMS, EPOS, conference and banqueting (C&B), channel managers and Guestline Distribution. Furthermore, Guestline’s proximity, flexibility, and willingness to customise reports built the foundation for a strong partnership, allowing Optimum to review property performance daily.

Guestline gets the basics right, innovates where needed and provides the accurate comprehensive reports required to run small independent properties. With the need to integrate all systems and be open and compliant – Guestline are the savioursGregor Ritchie, Managing Director, Optimum Hotel and Leisure Management

Our thoughts

Optimum has a reputation in the hotel industry for bringing hotels back to life or taking them to the next level in their growth journey. Our platform is able to provide all the functionality that most of Optimum hotels require operationally and together we find solutions for their hotels.

Through integrating our wider portfolio of solutions beyond the PMS, Optimum are streamlining and automating processes with each, allowing them to invest more time in guest experiences while optimising revenue across the business. It’s clear they are successfully cultivating smart business practices that are enabling its team to take more informed action.

Results

Optimum Hotel and Leisure Management has been impressed by all aspects of the Guestline Platform, from its functionality to its simple user interface along with the exceptional customer support that is always on hand.

Through Guestline, Optimum is able to easily manage rates with one-touch updates through the channel manager; the open API provides seamless connectivity with a myriad of external platforms; products like GuestStay give front-of-house the chance to excel at customer service and remove the monotony of day-to-day tasks – simplifying operations and ridding teams of zombie tasks.

Reporting is an essential element, Guestline’s system gives Optimum’s team an overview of every aspect of the property from front-of-house bookings to food and beverage ordering to staff and laundry demands.

Gregor Ritchie, Managing Director, Optimum Hotel and Leisure Management, enthused: Getting the basics right is crucial for our operation as we almost always need a better IT solution as a first step when we take on a business. Since 2010 we have plugged Guestline into every hotel we take on. The product is good, and it’s very easy to use, which simplifies staff training. Guestline’s support team is second to none. We have reviewed other solutions but we’ve yet to come across a better platform for our hotels’ needs. Everything just works with Guestline.

Why Guestline

Optimum wanted a one-stop shop with reliability and adaptability to support the plans to develop and grow each of its properties and individual successful business entities. Guestline has continued to support growth with new features, functionality and products – and even more so with the Access family of systems – that has spawned a partnership that has lasted for over fifteen years.

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