The Westin Kolkata Rajarhat has announced the appointment of Shagufta Rahaman as its Associate Director of Marketing Communications

With over seven years of experience rooted in passion, creativity, and resilience, Shagufta has carved a distinct space for herself in the hospitality and lifestyle industry. Known for her strong brand vision and people-first approach, she brings a unique blend of strategy and storytelling to every role she undertakes. Over the years, she has collaborated with leading hotels, F&B brands, and lifestyle platforms—building meaningful partnerships and driving impactful narratives that celebrate the spirit of hospitality.

During her tenure with Apeejay Surrendra Park Hotels, she managed communications for marquee properties including The Park Kolkata, Zone by The Park Digha, Zone by The Park Rajarhat, and the heritage icon Denmark Tavern. Working closely with cross-functional teams in operations, sales, and F&B, she crafted campaigns that elevated brand presence while highlighting the individuality of each property. This diverse exposure has equipped her with a holistic perspective—balancing luxury, music, nightlife,  lifestyle, and heritage hospitality with equal finesse.

In her new role at The Westin Kolkata Rajarhat, Shagufta aims to leverage her expertise in digital strategy, brand positioning, and impactful communications to strengthen the hotel’s brand narrative, amplify its digital footprint, and curate engaging campaigns that position The Westin Kolkata Rajarhat as the preferred destination for both business and leisure in Kolkata.

Read more: Appointments