Scenic Group Opens APAC Office in Singapore to Boost Luxury Cruises
Introduction
Scenic Group, a leader in luxury river cruising, has opened a new office in Singapore under the name Scenic Tours APAC Pte Ltd. This move is part of the company’s strategy to capitalize on the growing demand for ultra-luxury cruises among affluent travelers in the Asia-Pacific (APAC) region. With the success of its existing markets, Scenic aims to strengthen its presence in emerging regions, including APAC, EMEA, and LATAM.
Scenic Group’s Expansion into the APAC Market
The Singapore office will play a key role in driving Scenic Group’s growth in the luxury cruise market. The decision to open in Singapore reflects increasing interest in luxury river cruises among high-net-worth individuals in the region. Scenic is well-positioned to meet the rising demand for its Scenic and Emerald Cruises brands.
Founder and chairman Glen Moroney shared, “We are thrilled to open the Scenic Group APAC office in Singapore to support the growing demand for our luxury river cruise ships and ultra-luxury yachts in the region.”
Leadership and New Appointments in the APAC Office
Constance Seck has been appointed as regional director for sales and marketing. With over 20 years of experience in the Asian market, she will lead efforts in key markets like China, Japan, Taiwan, and Southeast Asia. She is joined by Anthony Laver, Group General Manager for Sales and Marketing in APAC, who emphasized the importance of local partnerships to expand Scenic and Emerald Cruises in the region.
Supporting the team are Ally Grueter, business development manager for APAC, and Yee Sher Lim, the new marketing and services manager, both bringing significant industry experience.
Supporting the New APAC Office with Local Expertise
Quoc Huy To, appointed as accounting manager for APAC, will oversee financial operations in the region. Quoc brings eight years of financial management experience in the cruise industry.
Conclusion:
Scenic Group’s expansion into the APAC region positions it for continued success in the growing luxury cruise market. With an experienced team in place, the new office in Singapore strengthens Scenic’s commitment to providing extraordinary travel experiences to affluent travelers across Asia-Pacific. As demand for luxury cruises rises, Scenic is well-equipped to offer unparalleled river cruise journeys tailored to the needs of its discerning clientele.
Scenic Group Opens APAC Office in Singapore to Boost Luxury Cruises
Scenic Group Opens APAC Office in Singapore to Boost Luxury Cruises
Introduction
Scenic Group, a leader in luxury river cruising, has opened a new office in Singapore under the name Scenic Tours APAC Pte Ltd. This move is part of the company’s strategy to capitalize on the growing demand for ultra-luxury cruises among affluent travelers in the Asia-Pacific (APAC) region. With the success of its existing markets, Scenic aims to strengthen its presence in emerging regions, including APAC, EMEA, and LATAM.
Scenic Group’s Expansion into the APAC Market
The Singapore office will play a key role in driving Scenic Group’s growth in the luxury cruise market. The decision to open in Singapore reflects increasing interest in luxury river cruises among high-net-worth individuals in the region. Scenic is well-positioned to meet the rising demand for its Scenic and Emerald Cruises brands.
Founder and chairman Glen Moroney shared, “We are thrilled to open the Scenic Group APAC office in Singapore to support the growing demand for our luxury river cruise ships and ultra-luxury yachts in the region.”
Leadership and New Appointments in the APAC Office
Constance Seck has been appointed as regional director for sales and marketing. With over 20 years of experience in the Asian market, she will lead efforts in key markets like China, Japan, Taiwan, and Southeast Asia. She is joined by Anthony Laver, Group General Manager for Sales and Marketing in APAC, who emphasized the importance of local partnerships to expand Scenic and Emerald Cruises in the region.
Supporting the team are Ally Grueter, business development manager for APAC, and Yee Sher Lim, the new marketing and services manager, both bringing significant industry experience.
Supporting the New APAC Office with Local Expertise
Quoc Huy To, appointed as accounting manager for APAC, will oversee financial operations in the region. Quoc brings eight years of financial management experience in the cruise industry.
Conclusion:
Scenic Group’s expansion into the APAC region positions it for continued success in the growing luxury cruise market. With an experienced team in place, the new office in Singapore strengthens Scenic’s commitment to providing extraordinary travel experiences to affluent travelers across Asia-Pacific. As demand for luxury cruises rises, Scenic is well-equipped to offer unparalleled river cruise journeys tailored to the needs of its discerning clientele.
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