Minor Hotels to debut the NH Collection Brand in the Balearic Islands with NH Collection Ibiza

Minor Hotels has announced the upcoming debut of NH Collection in Spain’s Balearic Islands, with NH Collection Ibiza to launch in April

Sir Joan hotel in Ibiza, recently acquired by AX Partners, will undergo a refurbishment in line with NH Collection’s premium standards before relaunching under the new brand this spring.

Overlooking the port of Ibiza and the old town, the hotel is a meeting point for national and international visitors to the vibrant island of Ibiza. Its privileged location, now combined with the management of Minor Hotels under the NH Collection brand, will position it as a key asset in the premium segment of the Balearic Islands.

Second opening in 2025 for the NH Collection brand

The launch of this hotel in April will be the brand’s second of the year, following the recently announced NH Collection Alagna Mirtillo Rosso in Italy, which will open its doors in March. This four-star hotel, located in the heart of the Pennine Alps in the village of Alagna Valsesia at the foot of Monte Rosa, is perfect for skiing enthusiasts. Together, these properties will help strengthen the NH Collection brand portfolio, which is celebrating its 10th anniversary this year with nearly 100 hotels worldwide.

Gonzalo Aguilar, Chief Executive Officer of Minor Hotels Europe & Americas said, The introduction of NH Collection into the Balearic Islands tourism market represents a key strategic flag for the brand. It will allow us to position ourselves with an asset that will strengthen both our presence in Spain as a whole and our offering in a key location for our main outbound markets in the rest of Europe. It is also a significant milestone that coincides with the tenth anniversary of our NH Collection brand, which has established itself as a benchmark of quality around the brand.”

Aleix Recasens, founding partner of AX Partners said, ” The Sir Joan is already a benchmark in design and location in the city of Ibiza and we acquired it with the aim of boosting its success with a benchmark brand and a stronger contract. We have chosen NH Collection because of its solvency and capacity to manage premium hotels in iconic destinations maximising the efficiency of its hotels, as well as its expertise in successfully managing leisure and restaurant offerings.

This project will not only strengthen Ibiza’s hotel offering but will also mark a milestone as the first NH Collection in the Balearic Islands. We are committed to adding value to this asset and to consolidating our position as one of the main players in the hotel investment market in Spain.”