This fall, J.MAK HOSPITALITY (jmak.com), a leading sales and marketing partner for luxury travel brands worldwide, is introducing the MINI.MAK, a new way to reach travel industry partners.

The 2025 Winnebago Solis Pocket van will serve as a mobile office carrying J.MAK founder Jon “J.MAK” Makhmaltchi on house calls and on the road to visit travel advisors, travel agencies, hotel partners and the media wherever they may be.

We’re always moving at J.MAK, says Makhmaltchi, and every year we like to introduce something fun and different to connect with our partners and supporters in an unexpected way.

This isn’t the first time that JMAK packed up a Winnebago to reach partners on the road. In 2020, the company introduced the MAK.MOBILE during a time when social distancing was the norm, agency offices were closed and advisors were all working from home. The innovative idea had Makhmaltchi visiting the driveways of advisors who were often feeling disconnected from the business and their colleagues.

The result of his efforts, and socially distanced coffees along driveways up and down the east coast, not only brightened spirits, but gave partners hope and a bit of human connection they were all craving at that time.

Since many advisors continue to work from home, as Makhmaltchi does, this new initiative is meant to continue the ethos of real connection with partners. The MINI.MAK is outfitted with a seating area, desk space, wifi and a bathroom –the ideal mobile office. And it has already traveled to J.MAK partner hotels Troutbeck in the Hudson Valley, Belden House & Mews in Litchfield, Conn., Prospect Berkshires in Ergemont, Mass., and to travel advisors in Westchester and Connecticut.

Spreadsheets and presentations are so boring, says Makhmaltchi. This is a relationship business. At the end of the day, it’s about connecting with people and supporting each other and growing our businesses together.

In the coming months, the MINI.MAK will travel to J.MAK partners The Newbury Boston, Chatham Bars Inn on Cape Cod, Harbor View Hotel on Martha’s Vineyard, and The Lake House on Canandaigua in New York’s Finger Lakes region.

Follow along on the MINI.MAK journey at @jmakhospitality on Instagram and Facebook.