ITB Americas Hosted Buyer Program Attracts High-Caliber Global Buyers

ITB Americas, taking place 10 – 12 November 2026, in Guadalajara, Mexico, continues to gain momentum. With 70% of exhibition space already secured, the inaugural event has confirmed highly qualified buyers from more than 30 countries. Supported by a strong Hosted Buyer Program and the exclusive Premier Buyer Network, ITB Americas is bringing together senior decision-makers from across the travel industry and is set to become the leading Pan-American B2B travel marketplace, complemented by the ITB Americas Conference taking place alongside the exhibition.

The inaugural ITB Americas is attracting highly qualified international buyers from across the global travel industry. The Hosted Buyer Program has already confirmed buyers from more than 30 countries across all five continents, highlighting the strong international demand for the first edition of ITB Americas and reinforcing its position as the first Pan-American B2B travel marketplace connecting the Americas with global markets.

Designed to generate measurable business opportunities, the Hosted Buyer Program brings together carefully selected decision-makers whose purchasing profiles closely match the commercial objectives of participating exhibitors.

Confirmed buyers include outbound travel agencies and tour operators, online travel agencies (OTAs), incentive travel agencies, travel advisors, international corporate travel managers, group travel organizers, FIT specialists, adventure travel organizers, luxury travel specialists and other travel professionals responsible for sourcing and contracting travel products worldwide.

“The response to our Hosted Buyer Program confirms that the industry is looking for a Pan-American business platform focused on meaningful connections and measurable business opportunities,” says Vicente Salas Hesselbach, Vice President & Managing Director Americas at Messe Berlin. “We are bringing together highly qualified buyers whose profiles closely align with the commercial objectives of our exhibitors, creating valuable business opportunities from the very first edition of ITB Americas.”

Connecting Business with Global Opportunity

The Hosted Buyer Program is further strengthened by the Premier Buyer Network, an exclusive partnership initiative designed to connect ITB Americas with high-quality buyers through trusted industry organizations and strategic partners. The network includes CATO (Canadian Association of Tour Operators), ATTA (Adventure Travel Trade Association), ASTA NY Metro Chapter, IGLTA, Expo Mayoristas, SITE Mexico, Evintra, AMDEMAC, ASTA Suncoast Metro Chapter and GETLATAM. These partnerships further expand the event’s international buyer reach while ensuring a strong representation of senior decision-makers across multiple travel sectors.

The strong interest from international buyers complements the event’s impressive exhibitor momentum. With 70% of exhibition space already booked, destinations, hotel groups, airlines, travel technology companies and tourism organizations from across the Americas and beyond are already confirmed to participate, creating a comprehensive marketplace representing the entire travel value chain. Hosted Buyer applications remain open, inviting qualified travel professionals to apply and become part of the inaugural edition of ITB Americas.

Business, Knowledge and Networking Under One Roof

Running alongside the exhibition, the ITB Americas Conference will feature more than 40 sessions across six conference tracks and two stages, bringing together global travel leaders, destination representatives, innovators and policymakers. Discussions will cover the topics shaping the future of travel, including artificial intelligence, distribution, destination competitiveness, aviation, sustainability, hospitality, luxury travel and emerging technologies.

By combining a high-value exhibition, a carefully curated Hosted Buyer Program and a comprehensive conference, ITB Americas offers a unique platform where business development, knowledge exchange and industry leadership come together to shape the future of travel across the Americas.

Trade visitors can register now to attend ITB Americas 2026 and connect with leading players from across the travel and tourism industry. The inaugural ITB Americas is expected to welcome more than 5,000 travel professionals from around the world. Approximately 80% of participants will come from the Americas and 20% from international markets, positioning ITB Americas as the gateway connecting the region with the global travel industry. Join the inaugural ITB Americas and become part of the first Pan-American B2B travel marketplace. Secure your participation today and connect with qualified buyers, leading travel brands and decision-makers shaping the future of travel across the Americas.

For more information, visit www.itb-americas.com or contact the ITB Americas team at [email protected].