ELIVAAS strengthens its Rajasthan footprint with ELIVAAS Tuscun Villa

ELIVAAS has announced the launch of its first property in Pushkar, ELIVAAS Tuscun Villa

With this addition, the brand’s portfolio in the state now stands at 60+ properties across Udaipur, Jaipur, Ranthambore, Pushkar, Alwar and Neemrana, under ELIVAAS, ELIVAAS Privé and Alaya Stays.

This new Pushkar address underscores ELIVAAS’s calibrated growth strategy in experience-led destinations. Rather than rapid scale, the brand has focused on measured expansion into markets with sustained demand for private villas, curated group stays, and destination celebrations. Over the past few years, ELIVAAS has steadily strengthened its presence in Rajasthan, building right density in key micro-markets while maintaining operational discipline.

Every new launch is anchored by a standardised service playbook that governs housekeeping benchmarks, guest response systems, safety protocols and quality audits. At the same time, each stay is shaped around guest preferences and occasion-specific requirements, allowing personalisation to coexist with consistency.

Ritwik Khare, Founder and CEO of ELIVAAS Living

“Rajasthan today represents one of our most strategically important regions, with 60+ operational properties across key leisure destinations. Our entry into Pushkar is backed by destination-level demand data rather than sentiment. The town has seen a steady rise in premium leisure travel over the past few years, particularly from Delhi NCR and Jaipur, with a clear shift towards private, high-quality villa stays.

As we expand, our standardised operating playbook ensures service consistency across locations, while each villa continues to offer a curated and personalised experience. Beyond accommodation, we deliver end-to-end holiday experiences, from curated activities and local immersion to personalised service, ensuring every stay is seamless and memorable. Our focus remains on building depth within high-intent leisure markets rather than expanding indiscriminately across geographies,” said Ritwik Khare, Founder and CEO of ELIVAAS Living.

The newly introduced ELIVAAS Tuscun Villa, a five-bedroom pet-friendly retreat with a private pool and landscaped lawn, complements Pushkar’s heritage setting with contemporary comfort. Located within an accessible distance of the town’s temples and lakes, the villa strengthens ELIVAAS’s commitment to destination-led growth.

ELIVAAS continues to scale through disciplined expansion, service standardisation and thoughtful entry into culturally resonant markets. Pushkar marks another assured step in that journey.