ELIVAAS and Alivaa Hotels & Resorts announce strategic sales alliance to expand market reach

ELIVAAS and hospitality group Alivaa Hotels & Resorts have entered into a strategic sales and marketing alliance aimed at strengthening distribution networks and expanding market access across India’s leisure and corporate travel segments

The collaboration brings together two hospitality brands with complementary portfolios and market strengths. Under the agreement, both companies will extend sales, marketing and representation support for each other’s hospitality assets across India thereby enabling greater visibility across all channels and partners.

ELIVAAS has been expanding its footprint across India’s premium leisure destinations through its brands ELIVAAS and Alaya Stays, offering curated private villas and experiential stays designed for group travel, celebrations and destination getaways. Alivaa Hotels & Resorts operates a portfolio of mid to upscale hotels under its brands Alivaa, The Hoften and Xenious, serving both leisure and business travel segments across multiple destinations.

The partnership is designed to leverage the complementary strengths of both organisations, combining ELIVAAS’s growing presence in the luxury villa hospitality segment with Alivaa Hotels & Resorts’ established footprint in the hotel sector while allowing both brands to retain their independent identities and operational frameworks.

Commenting on the development, Ritwik Khare, Founder and CEO of ELIVAAS, said, “As travel demand becomes more diverse across leisure, corporate and experiential segments, distribution partnerships are becoming increasingly important for hospitality brands. This alliance allows both organisations to leverage complementary strengths in sales outreach and market access, while continuing to operate and grow our respective portfolios independently.”

Vikramjit Singh, Founder of Alivaa Hotels & Resorts, commented on the partnership, stating, “This alliance marks a significant milestone for Alivaa and ELIVAAS. By combining our portfolios and expertise with ELIVAAS, we are confident that we can achieve deeper penetration and a greater competitive advantage to both the brands.”