Czechia records growth from India as travellers explore beyond Prague

Czechia registered double-digit growth in arrivals from India in 2025, based on official hotel occupancy statistics

The 12.38% increase compared to 2024 underscores India’s growing importance as a source market and aligns with trends reflecting travel beyond the capital, Prague. While Prague remains a key gateway, Indian visitors are increasingly exploring regional locations across the country. The tourism board will continue to strengthen its monitoring framework by incorporating insights from leading online travel platforms such as Airbnb and Booking.com to provide a more comprehensive overview of Indian arrivals.

South Moravia, known for its vineyard landscapes, historic towns and cultural routes, is gaining visibility among repeat travellers and small curated groups seeking slower, experience-led journeys. The region’s accessibility from Prague makes it ideal for short extensions and one to two-day explorations, contributing to the broader distribution of Indian arrivals across the country.

This shift signals a maturing market. Indian travellers are no longer limiting their Czech visits to iconic landmarks alone but are incorporating countryside experiences, wine regions, heritage towns and scenic day trips into their travel plans.

Commenting on the milestone, Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, said, “The Indian traveller today is more informed, more experiential, and more willing to explore beyond the obvious. Seeing growing interest in regions such as South Moravia reinforces our strategy of promoting Czechia as a multi-region destination. Our next phase will focus on curated regional experiences, wine and gastronomy trails, heritage circuits and short-stay extensions that encourage travellers to explore multiple regions within one journey.”

CzechTourism continues to reinforce its presence in India through sustained trade collaborations, PAN India workshops and focused regional storytelling that highlights experiences beyond the capital. The strategy is clear: position Czechia as a multi-region destination rather than a single city visit.

Czechia records growth from India as travellers explore beyond Prague: South Moravia, Czechia

With the reopening of the Czech Consulate in Mumbai, the destination anticipates stronger travel momentum in the coming year. Improved access and closer on-ground engagement are expected to support higher visitor numbers and encourage deeper exploration across regions.

As Indian outbound travel grows in both volume and seasonality, Czechia is steadily evolving from being perceived as a short Prague stopover to a country that invites extended itineraries across its diverse cultural and natural landscapes.