Brand USA organizes its 11th India Sales and Media Mission in Hyderabad
Fred Dixon, President and CEO of Brand USA
This year’s mission was led by Fred Dixon, President and CEO of Brand USA, who was accompanied by six other CEOs representing U.S. destinations and a luxury receptive agency. Simon Brooks, President of Bonotel, John Percy, President & CEO of Destination Niagara USA, Doug Bourgeois, Assistant Secretary of Tourism, Louisiana Office of Tourism, Martha Sheridan, President & CEO of Meet Boston, Todd Davidson, Chief Executive Officer, Travel Oregon, and Liz Bittner, President & CEO, Travel South USA were present in the CEO mission. Angie Briggs, Senior Vice President, Industry Partnerships and Engagement and Chief Development Office; Chris Heywood, Senior Vice President, Public Relations & Chief Communications Officer; and Jackie Ennis, Vice President, Global Trade Development, were other senior Brand USA executives at the mission.
Sheema Vohra, Managing Director Sartha Global Marketing at The Brand USA India Sales & Media Mission
A delegation of 48 U.S. tourism companies and 67 U.S. exhibitors participated in the mission, engaging with 123 senior Indian decision-makers from the travel trade and media. Other events around this mission included speaker sessions with experts who addressed the international attendees on topics relevant to the Indian travel market.
In 2024, the USA saw 2.19 million arrivals from India, a 24.3% increase from 2023, ranking #2 for overseas arrivals (excluding Canada and Mexico) and #4 for total international arrivals to the USA in 2024.
Fred Dixon, President and CEO of Brand USA, commented, “We are extremely pleased to see strong arrival numbers from India to the USA, validating our past efforts and reaffirming our commitment for the future. As one of our top overseas markets, we are extremely bullish on Indian visitor arrivals and are committed to building stronger partnerships. The Brand USA India Sales and Media Mission and the meetings that the delegates had, are very crucial in building and expanding opportunities for US travel companies and destinations, paving the way for stronger connections, increased travel, and collaborations”.
Flight connectivity between the two countries is also expected to increase. Air India currently operates nonstop passenger flights to five key US cities: Chicago, Newark, New York, San Francisco, and Washington Dulles. The airline also introduced its new wide-body flagship, the Airbus A350, on the Delhi-New York and Delhi-Newark routes, showcasing its deluxe offering on ultra-long-haul routes. Additionally, many European and Southeast Asian carriers have expanded one-stop operations to the USA via their respective hubs in Europe and Asia.
Brand USA organizes its 11th India Sales and Media Mission in Hyderabad
Brand USA organizes its 11th India Sales and Media Mission in Hyderabad
This year’s mission was led by Fred Dixon, President and CEO of Brand USA, who was accompanied by six other CEOs representing U.S. destinations and a luxury receptive agency. Simon Brooks, President of Bonotel, John Percy, President & CEO of Destination Niagara USA, Doug Bourgeois, Assistant Secretary of Tourism, Louisiana Office of Tourism, Martha Sheridan, President & CEO of Meet Boston, Todd Davidson, Chief Executive Officer, Travel Oregon, and Liz Bittner, President & CEO, Travel South USA were present in the CEO mission. Angie Briggs, Senior Vice President, Industry Partnerships and Engagement and Chief Development Office; Chris Heywood, Senior Vice President, Public Relations & Chief Communications Officer; and Jackie Ennis, Vice President, Global Trade Development, were other senior Brand USA executives at the mission.
A delegation of 48 U.S. tourism companies and 67 U.S. exhibitors participated in the mission, engaging with 123 senior Indian decision-makers from the travel trade and media. Other events around this mission included speaker sessions with experts who addressed the international attendees on topics relevant to the Indian travel market.
In 2024, the USA saw 2.19 million arrivals from India, a 24.3% increase from 2023, ranking #2 for overseas arrivals (excluding Canada and Mexico) and #4 for total international arrivals to the USA in 2024.
Fred Dixon, President and CEO of Brand USA, commented, “We are extremely pleased to see strong arrival numbers from India to the USA, validating our past efforts and reaffirming our commitment for the future. As one of our top overseas markets, we are extremely bullish on Indian visitor arrivals and are committed to building stronger partnerships. The Brand USA India Sales and Media Mission and the meetings that the delegates had, are very crucial in building and expanding opportunities for US travel companies and destinations, paving the way for stronger connections, increased travel, and collaborations”.
Flight connectivity between the two countries is also expected to increase. Air India currently operates nonstop passenger flights to five key US cities: Chicago, Newark, New York, San Francisco, and Washington Dulles. The airline also introduced its new wide-body flagship, the Airbus A350, on the Delhi-New York and Delhi-Newark routes, showcasing its deluxe offering on ultra-long-haul routes. Additionally, many European and Southeast Asian carriers have expanded one-stop operations to the USA via their respective hubs in Europe and Asia.
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