Best Western Makes Its Debut in Bijnor, Bringing Global Hospitality to a City Rooted in Heritage

Best Western Prince Bijnor Opens as the City’s First International Branded Hotel

BWH Hotels has announced the opening of Best Western Prince Bijnor, marking the arrival of the first international hotel brand in the historic city of Bijnor. Known for its sacred rivers, agrarian strength and evolving commercial landscape, Bijnor now steps confidently onto the global hospitality map with a hotel that blends international standards with local character.

This opening represents BWH Hotels’ fourth Best Western property in Uttar Pradesh, with seven additional hotels in development across the state, reinforcing the group’s long-term commitment to expanding quality hospitality in emerging markets.

Strategically located at the Gol Bagh Intersection on the Noorpur–Moradabad Road, Best Western Prince Bijnor offers convenient connectivity to business districts, spiritual destinations and cultural landmarks. Designed for business travellers, families and leisure guests alike, the hotel delivers dependable comfort, thoughtful design and the warmth of local hospitality, which are hallmarks of the Best Western brand worldwide.

At launch, the hotel features 26 contemporary guestrooms across Superior, Deluxe and Premium categories, offering modern amenities, calming interiors and a restful stay experience aligned with global Best Western standards, with an expansion to 30 rooms planned in the near future.

Atul Jain, Chief Operating Officer, BWH Hotels South Asia, said: “Bijnor represents a vibrant blend of culture, ambition, and promise. With Best Western Prince Bijnor, we are bringing a trusted global brand while staying rooted in the local community. This opening creates new jobs for local talent, supports local businesses and entrepreneurs, and reflects our belief that sustainable growth is built through strong community partnerships and memorable guest experiences.”

Prince Kumar, Director, Best Western Prince Bijnor, added: “We are proud to partner with BWH Hotels to bring Best Western to Bijnor. Our goal is to offer guests a reliable, high-quality stay experience that reflects both international hospitality standards and the warmth of our city.”

The debut of Best Western Prince Bijnor signals a new chapter in the city’s evolution, one that aligns heritage with progress. As BWH Hotels continues to expand its footprint across Uttar Pradesh, Bijnor stands poised to emerge as a destination of growing significance, where global connectivity meets authentic local experiences.