Ashwini Kakkar on Union Budget 2026: Visionary Changes
Ashwini Kakkar on Union Budget 2026: Visionary Changes
A widely respected voice in India’s travel and tourism ecosystem, investor, travel guru, and philanthropist Ashwini Kakkar brings over decades of industry-building experience to his reading of policy and its on-ground impact. Having worked across legacy travel brands, entrepreneurship, and institution-building, he is known for viewing tourism as an economic engine with long-term multipliers across jobs, connectivity, and destination development.
In his assessment of Union Budget 2026, he welcomes the breadth of intent and the emphasis on strengthening tourism’s supply side, while underscoring that sustained global communication and marketing will be equally vital for demand growth.
Some of these announcements range from Inland waterways to seaplanes, Rail Corridors to Tier II/III & Temple Tourism infrastructure, from Hiking & Trekking to Medical Tourism, Wellness & Yoga, from Guides to Digital Grids, from Archaeological Sites to Buddhist sites & Astronomy and from Institute of Hospitality to Khelo Mission.
Baggage allowances & personal consumption
Import taxes & TCS have also been ameliorated. All these will result in radical improvements on the supply side of T&T for India, not only in 26–27 but for the coming decade.
With connectivity, consular visas, and communication being three important pillars for inbound visitors, the first two are well addressed by the Government.
On the issue of Communication, our budgets have remained unspent & this year have been reduced from 103.4 Cr to 3.5 Cr. In reality, the demand side would benefit hugely. If the marketing budget were substantially increased to run a sustained “Incredible India” type of campaign at a global level.
Ashwini Kakkar added, “WTTC projects over nearly a trillion dollars of contribution of the Travel and Tourism industry by 2034, a rise to 10.9% of India’s GDP, with 64 million jobs. Today, we are still 15% below pre-COVID numbers for Inbound and a strong demand side push with adequate marketing in a highly competitive environment will be very beneficial for the country, as the Travel and Tourism industry moves towards its 2034 targets for job creation and Forex earnings, thereby reaching almost 11% of India’s GDP of over 5 trillion dollars.
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Ashwini Kakkar on Union Budget 2026: Visionary Changes
Ashwini Kakkar on Union Budget 2026: Visionary Changes
A widely respected voice in India’s travel and tourism ecosystem, investor, travel guru, and philanthropist Ashwini Kakkar brings over decades of industry-building experience to his reading of policy and its on-ground impact. Having worked across legacy travel brands, entrepreneurship, and institution-building, he is known for viewing tourism as an economic engine with long-term multipliers across jobs, connectivity, and destination development.
In his assessment of Union Budget 2026, he welcomes the breadth of intent and the emphasis on strengthening tourism’s supply side, while underscoring that sustained global communication and marketing will be equally vital for demand growth.
Some of these announcements range from Inland waterways to seaplanes, Rail Corridors to Tier II/III & Temple Tourism infrastructure, from Hiking & Trekking to Medical Tourism, Wellness & Yoga, from Guides to Digital Grids, from Archaeological Sites to Buddhist sites & Astronomy and from Institute of Hospitality to Khelo Mission.
Baggage allowances & personal consumption
Import taxes & TCS have also been ameliorated. All these will result in radical improvements on the supply side of T&T for India, not only in 26–27 but for the coming decade.
With connectivity, consular visas, and communication being three important pillars for inbound visitors, the first two are well addressed by the Government.
On the issue of Communication, our budgets have remained unspent & this year have been reduced from 103.4 Cr to 3.5 Cr. In reality, the demand side would benefit hugely. If the marketing budget were substantially increased to run a sustained “Incredible India” type of campaign at a global level.
Ashwini Kakkar added, “WTTC projects over nearly a trillion dollars of contribution of the Travel and Tourism industry by 2034, a rise to 10.9% of India’s GDP, with 64 million jobs. Today, we are still 15% below pre-COVID numbers for Inbound and a strong demand side push with adequate marketing in a highly competitive environment will be very beneficial for the country, as the Travel and Tourism industry moves towards its 2034 targets for job creation and Forex earnings, thereby reaching almost 11% of India’s GDP of over 5 trillion dollars.
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