ALIVAA Hotels & Resorts announces Strategic Addition of The Hoften DiVi Hotel, Udaipur

ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften DiVi Hotel, Udaipur, strengthening its growing presence in one of India’s most iconic leisure and cultural destinations

ALIVAA Hotels & Resorts adds The Hoften DiVi Udaipur, strengthening its strategic growth in key leisure markets. — ALIVAA Hotels & Resorts adds The Hoften DiVi Udaipur, strengthening its strategic growth in key leisure markets

The partnership marks a significant milestone in the company’s expansion across high-potential markets.

Known globally as the City of Lakes, Udaipur remains one of India’s most treasured heritage destinations, attracting luxury travellers, culture seekers and domestic tourists. The city’s strong tourism demand and its reputation for royal charm make it an ideal location for The hospitality group’s expanding footprint.

The newly added property will operate under The Hoften brand, recognised for its smart, contemporary design and efficient service model crafted for travellers seeking convenience, connectivity and modern comforts.

Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business)

Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), said the addition of The Hoften DiVi Hotel, Udaipur, marks an important milestone in the company’s expansion across high-potential markets. He noted that the property aligns strongly with ALIVAA’s brand ethos of offering quality, efficient hospitality in premier destinations.

“We are absolutely thrilled to welcome The Hoften DiVi Hotel, Udaipur, into The Hoften family and the wider ALIVAA Hotels & Resorts collection,” he said.

Bhatia added that the hotel’s modern design and the group’s signature smart-service model would enhance the experience of contemporary travellers visiting Udaipur, one of India’s most iconic cultural destinations. He further stated that this development reflects the trust partners place in the group’s operational capabilities and its focused growth vision.

Highlighting the strategic importance of the location, Inder Pal Batra, Co-Founder, ALIVAA Hotels & Resorts, added, “Udaipur is a vital cultural and leisure hub, and the addition of The Hoften is a strategic milestone in our expansion journey. This acquisition demonstrates our commitment to thoughtful growth and sets a strong benchmark for our brand standards.”

Sanjeev Tyagi, Owner of DiVi Hotels, Udaipur, expressed confidence in the collaboration. “Partnering with ALIVAA Hotels & Resorts to operate The Hoften DiVi Hotel, Udaipur, was a clear choice. Their management expertise and focus on efficiency align perfectly with our vision for this property, ensuring it delivers memorable, high-value experiences for every guest.”