ALIVAA Hotels & Resorts has officially finalised a strategic alliance with Aliste Hotels & Resorts, integrating two premier Gurugram properties into its rapidly expanding portfolio

This move expands the footprints of The Hoften to seven strategic locations within Gurugram, specifically engineered to leverage ALIVAA’s robust distribution network and drive superior sales performance in India’s primary corporate hub.

Dominating the Millennium City

Gurugram serves as the undisputed financial and technological heart of the National Capital Region (NCR). As the primary base for Fortune 500 headquarters and a thriving startup ecosystem, the city generates massive demand for specialised corporate accommodation. This alliance positions ALIVAA to capture this demand more effectively, utilising its commercial expertise to maximise occupancy and revenue across its Gurugram cluster by adding Aliste Millennium (near Huda City Centre) and Vivid Boutique Hotel (Sector 38, Gurugram).

The Hoften: Engineered for Commercial Success

The new properties join The Hoften brand, a concept optimized for corporate travelers who demand efficiency, modern aesthetics, and prime urban connectivity. The brand focuses on delivering a seamless, high-utility experience that appeals to major corporate accounts. With this latest synergy, ALIVAA now directs the sales strategy for a powerful Gurugram network, including one flagship ALIVAA property and six The Hoften locations.

Leadership Perspectives

Akash Bhatia, CEO of ALIVAA Hotels & Resorts, commented, “This alliance is a calculated step toward market leadership in the NCR. By integrating Aliste Millennium and Vivid Boutique Hotel into our ‘The Hoften’ cluster, we are not just adding keys; we are consolidating our sales force to offer corporate clients unparalleled variety and proximity. Our goal is to set a new benchmark for RevPAR in the Millennium City through aggressive distribution and operational excellence.”

Vikramjit Singh, Founder & CMD of ALIVAA Hotels, stated, “ALIVAA was founded on the vision of creating value for asset owners through professional management and strategic scale. Partnering with Aliste Hotels allows us to demonstrate the strength of our franchise and management model. We are excited to welcome these properties into our ecosystem and are committed to driving market dominance in Gurugram’ high-yield corporate segments.”

Dr. Harmeet Singh Arora, Founder and Director of Aliste Hotels & Resorts, added, “Aligning with ALIVAA Hotels & Resorts represents a significant milestone for us. Aliste Hotels has always been dedicated to harmonizing modern comfort with local culture. By joining forces with ALIVAA’s commercial engine, we are confident that our Gurugram properties will achieve their full potential, reaching a wider audience of discerning business travelers while maintaining the personalized service our guests expect.”

Neha Singh, Co-Founder and Director at Aliste Hotels & Resorts, noted, “Our focus has always been on guest satisfaction and creating a welcoming environment. This partnership allows us to blend our passion for hospitality with ALIVAA’s sophisticated sales and marketing strategies. We look forward to a successful collaboration that enhances the guest experience at both Aliste Millennium and Vivid Boutique Hotel.”

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