ISRAEL MINISTRY OF TOURISM NAMES TAIMUR MANSOUR AS CONSUL, DIRECTOR OF TOURISM FOR CANADA
The Israel Ministry of Tourism (IMOT) has appointed Taimur Mansour to the role of Consul, Director of Tourism for Canada, based in Toronto, effective August 2026. A proud member of the Druze community, Taimur is passionate about representing his heritage and sharing Israel’s diverse mosaic of people, religions and cultures with the world. In this position, he will direct the Ministry of Tourism’s initiatives to expand travel from the Canadian market to Israel. His mandate includes building strategic collaborations with the local travel industry, tour operators, media, and airlines, as well as managing roadshows, targeted marketing campaigns, and content projects designed to connect Canadians with the authentic Israeli experience.
“Taimur brings a combination of deep cultural knowledge, global campaign experience and genuine personal connection to Israel’s story, and that combination will resonate strongly with the Canadian market,” says Yoram Elgrabil, tourism commissioner for North America at the Israel Ministry of Tourism. “Canada represents one of our most promising markets. Canadian travelers are among the world’s most curious and adventurous travelers, often seeking meaningful connections and authentic cultural experiences. Canada is also home to the 4th largest Jewish community in the world. We are confident Taimur’s leadership will deepen our partnerships across Canada’s travel industry and create new opportunities for Canadians to experience Israel’s history, culture and people.”
Prior to his upcoming appointment in Toronto, Taimur served as the Director of Media and Campaigns Department at the Ministry of Tourism in Jerusalem. Working alongside the Ministry’s marketing leadership, he directed a global network of 19 public relations (PR) managers. His core responsibilities centered on managing content collaborations, media purchasing, social media strategy and comprehensive global campaigns. A key aspect of his role was developing compelling ways to tell Israel’s story to international audiences, which included his work on the “I AM ISRAEL” campaign targeting North American markets, which launched in June 2026.
Taimur’s comprehensive understanding of tourism is rooted in his foundational experience as a professional tour guide. By leading groups across Israel, he cultivated a deep appreciation for the country’s physical landscapes and historical narratives, a hands-on perspective that continues to inform his professional approach today. Fluent in Arabic, Hebrew and English, and conversant in Chinese, Taimur holds a Master of Arts in Asian Studies from the University of Haifa and a Bachelor of Arts in Social Work from Tel Aviv University. He is also a graduate of the government’s official Attachés Course.
For more information about Israel’s tourism offerings, visit israel.travel.
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ISRAEL MINISTRY OF TOURISM NAMES TAIMUR MANSOUR AS CONSUL, DIRECTOR OF TOURISM FOR CANADA
ISRAEL MINISTRY OF TOURISM NAMES TAIMUR MANSOUR AS CONSUL, DIRECTOR OF TOURISM FOR CANADA
The Israel Ministry of Tourism (IMOT) has appointed Taimur Mansour to the role of Consul, Director of Tourism for Canada, based in Toronto, effective August 2026. A proud member of the Druze community, Taimur is passionate about representing his heritage and sharing Israel’s diverse mosaic of people, religions and cultures with the world. In this position, he will direct the Ministry of Tourism’s initiatives to expand travel from the Canadian market to Israel. His mandate includes building strategic collaborations with the local travel industry, tour operators, media, and airlines, as well as managing roadshows, targeted marketing campaigns, and content projects designed to connect Canadians with the authentic Israeli experience.
“Taimur brings a combination of deep cultural knowledge, global campaign experience and genuine personal connection to Israel’s story, and that combination will resonate strongly with the Canadian market,” says Yoram Elgrabil, tourism commissioner for North America at the Israel Ministry of Tourism. “Canada represents one of our most promising markets. Canadian travelers are among the world’s most curious and adventurous travelers, often seeking meaningful connections and authentic cultural experiences. Canada is also home to the 4th largest Jewish community in the world. We are confident Taimur’s leadership will deepen our partnerships across Canada’s travel industry and create new opportunities for Canadians to experience Israel’s history, culture and people.”
Prior to his upcoming appointment in Toronto, Taimur served as the Director of Media and Campaigns Department at the Ministry of Tourism in Jerusalem. Working alongside the Ministry’s marketing leadership, he directed a global network of 19 public relations (PR) managers. His core responsibilities centered on managing content collaborations, media purchasing, social media strategy and comprehensive global campaigns. A key aspect of his role was developing compelling ways to tell Israel’s story to international audiences, which included his work on the “I AM ISRAEL” campaign targeting North American markets, which launched in June 2026.
Taimur’s comprehensive understanding of tourism is rooted in his foundational experience as a professional tour guide. By leading groups across Israel, he cultivated a deep appreciation for the country’s physical landscapes and historical narratives, a hands-on perspective that continues to inform his professional approach today. Fluent in Arabic, Hebrew and English, and conversant in Chinese, Taimur holds a Master of Arts in Asian Studies from the University of Haifa and a Bachelor of Arts in Social Work from Tel Aviv University. He is also a graduate of the government’s official Attachés Course.
For more information about Israel’s tourism offerings, visit israel.travel.
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