Visit Seattle appoints Sartha Global Marketing as India Representative

Visit Seattle, the official destination marketing organisation for the city of Seattle in Washington State, USA, has announced the appointment of Sartha Global Marketing as its representative in the Indian market

This strategic partnership marks Visit Seattle’s formal entry into India and underscores the destination’s growing focus on the rapidly expanding Indian outbound travel market.

Through this collaboration, Sartha Global Marketing will lead Visit Seattle’s trade engagement, public relations, and marketing initiatives in India. The mandate includes positioning Seattle as a compelling, year-round US West Coast destination for Indian travelers by building destination awareness and cultivating relationships with the travel trade and media.

Seattle is famously known as the Emerald City for its spectacular natural surroundings, sparkling waterfronts, and as a gateway to iconic national and state parks. The city offers a diverse mix of outdoor adventures, family-friendly attractions, a thriving arts and culture scene, world-class food and drink, and a lifestyle rooted in creativity and innovation. Seattle is also home to a passionate sports culture and will be one of the host cities for the 2026 FIFA World Cup™, further elevating its global appeal.

In 2024, Seattle welcomed 74,700 visitors from India, solidifying its position as the city’s third-largest international market, up from sixth in 2019. This significant growth underscores Seattle’s growing relevance and appeal across South Asia, and with dedicated on-the-ground representation, the potential for continued expansion is even stronger.

Commenting on Visit Seattle’s foray into India, Tammy Canavan, President & CEO of Visit Seattle, said, “India represents an exciting and high-potential market for us, and we are pleased to partner with Sartha Global Marketing to introduce the best of Seattle to travellers across the region. Indian travellers are increasingly seeking destinations that offer authentic experiences, vibrant culture, and access to nature, all qualities Seattle delivers in abundance. We look forward to welcoming more visitors from India in the near future.”

Speaking on the new association, Sheema Vohra, Managing Director of Sartha Global Marketing, added, “We are delighted to represent Visit Seattle in the Indian market. Known for its compelling mix of stunning natural beauty, outdoor adventures, a thriving culinary scene, and authentic cultural richness, we are confident that the city will strongly resonate with the evolving preferences of Indian travelers. We look forward to working closely with the travel trade and media to build meaningful awareness and inspire more Indians to discover Seattle.”