Grand Hyatt Mumbai has announced the appointment of Vikas Yadav as the new Area Director of Digital Marketing

With over eighteen years of experience in the hospitality, travel, e-commerce, media, and B2B sectors, Vikas Yadav comes with a rich background in digital marketing, marketing analytics, and technology. 

Vikas began his career as a developer focusing on marketing analytics and digital marketing tools before transitioning into digital marketing. Over the years he has worked with leading brands like IndiaMart, Vconnect Global and Amar Ujala, all of which he had made tremendous impact on during his tenure in the multitude of industries. In his overseas stint as Digital Head at Vconnect in Lagos Nigeria, he spearheaded digital marketing for one of Africa’s largest local search platforms.

Vikas previously managed digital strategy for Hyatt’s North India hotels. His expertise in performance marketing, digital transformation, and online customer engagement has set benchmarks in the industry. An accomplished digital strategist, Vikas holds a Bachelor of Science degree in Computer Science & Physics and a Master of Computer Applications. Furthermore, he is certified in Analytics and comes from a solid background in search technologies. 

On joining Grand Hyatt Mumbai, Vikas Yadav said, “Hyatt’s people-first culture and emphasis on innovation, career growth, and well-being create an empowering environment. With a commitment to consistency, I look forward to driving seamless, customer-centric digital ecosystems that elevate the hospitality experience.” 

Vikas is a strong advocate of collaborative and agile work cultures, embracing ownership, adaptability, and continuous learning. Outside of work, he is a fitness enthusiast and a passionate reader with a keen interest in human behaviour.

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