Travel South USA, (TSUSA), the regional destination marketing organisation for the southern United States, has appointed Sartha Global Marketing LLP as its representative office in India. The appointment is part of TSUSA’s Global Partnership Program (GPP) and will focus on implementing a travel trade and public relations strategy in the Indian market.

TSUSA promotes travel within its member states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. Under the new partnership, Sartha Global Marketing will work to highlight destinations in Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, and Tennessee, as well as cities featured in The Rhythm of the South (ROTS) initiative, including Nashville, Atlanta, and New Orleans.

“We are excited to launch a promotional program in this vibrant market. This partnership with Sartha Global Marketing aligns with our vision of making the South a top-tier destination for travelers from India through a multi-channel approach. Our destinations are known for their warm southern hospitality, including food, music, outdoor activities, and road trips. I am confident that Indian visitors will enjoy a warm welcome,” said Liz Bittner, President & CEO, Travel South USA.

Sunil Puri, Joint Managing Director of Sartha Global Marketing, said, “We are excited and delighted to have this opportunity to promote Travel South USA in India. The Southern states offer the perfect gateway to several destinations with a wide range of diverse experiences, suitable for every type of Indian traveler.”

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