THV signs Mercure Mussoorie under its Master Franchise Arrangement with Accor and InterGlobe

Mercure Mussoorie marks THV and Accor’s strategic expansion into North India’s leading leisure destination

Treebo Hospitality Ventures (THV) has announced the signing of a new Mercure hotel in Mussoorie, Uttarakhand, under its master franchise arrangement with Accor. This strategic signing brings one of Accor’s most internationally recognised brands to one of North India’s most iconic hill stations. Mercure’s locally inspired approach makes it a natural fit for Mussoorie, a destination known for its rich heritage and hill-station culture.

Perched in the foothills of the Himalayas, Mussoorie is celebrated for its colonial-era architecture, tree-lined streets, and panoramic viewpoints. It attracts a diverse mix of travellers, from families and honeymooners to adventure seekers and weekend visitors. With its tree-lined promenades, cafés, and boutiques, Mussoorie offers a blend of nostalgia and new-age travel experiences. Mercure Mussoorie will serve as a warm, authentic portal to the destination, inviting guests to feel connected to local life while enjoying modern comfort.

Mercure Mussoorie will feature 50 rooms, contemporary amenities, a multi-cuisine all-day-dining venue, and versatile event spaces suited to social gatherings and corporate MICE needs. Its location ensures easy access to Mussoorie’s popular attractions like the Mall road while offering a serene retreat that reflects the rhythm and lifestyle of the surrounding hills.

Hill stations like Mussoorie are witnessing growing demand from travellers seeking high-quality, professionally managed stays that allow them to enjoy local experiences without compromising on service. Mercure Mussoorie addresses this need, offering travellers a property that blends heritage charm, comfort, and experiences shaped by the surroundings, perfect for weekend getaways, family vacations, and experiential tourism.

Through its master franchise arrangement with Accor, THV is bringing world-class hotel management to high-potential leisure destinations like Mussoorie. Mercure Mussoorie exemplifies this approach by providing guests with seamless service, thoughtfully designed spaces, and curated experiences that reflect the local culture and lifestyle, setting a new benchmark for hospitality in key destinations across India.

Sidharth Gupta, Co-founder & CEO, Treebo Hospitality Ventures, said, “Mussoorie is a destination that captures the imagination of travellers with its serene landscapes and vibrant hill-station culture. Partnering with Accor and IGE allows us to deliver a world-class hospitality experience that celebrates the spirit of the region while offering guests modern comfort, thoughtful design, and authentic experiences”

Ranju Alex, CEO, Accor India & South Asia, added, “We are excited to partner with Treebo Hospitality Ventures for Mercure Mussoorie. The property highlights how thoughtfully designed hotels can complement the city’s heritage and lifestyle, offering guests a memorable and authentic hill-station experience.”

Mercure Mussoorie’s ownership stated: “For those of us who know Mussoorie well, its charm lies in the timeless heritage and a lively, evolving travel culture. Through our partnership with Treebo Hospitality Ventures and Accor, we’re creating a Mercure hotel that celebrates this unique atmosphere, offering guests the warmth and authenticity of Mussoorie with the comfort and consistency of a professionally run brand.”

Since 1973, Mercure has invited guests not just to stay, but to explore, offering a genuine connection to local life in every destination. Across 70 countries and 1,000+ hotels, Mercure is global in reach and local at heart, reflecting the people, flavours, design, and cultural references of each neighbourhood.