The collaboration is aimed at enhancing Gujarat’s visibility and appeal among Indian travellers through focused destination promotion initiatives.

The MoU was signed on January 12, 2026, at Marwadi University, Rajkot, during the Vibrant Gujarat Summit 2026. The agreement was formalised by Ravindrasinh Jadeja – Officer on Special Duty, Tourism Department, Government of Gujarat, and Romil Pant, Executive Vice President & Business Head – Leisure, Thomas Cook (India) Limited, in the presence of state dignitaries and senior officials.

This partnership brings together Gujarat Tourism’s destination development vision with Thomas Cook India’s extensive omnichannel, pan-India distribution network, focus on product development, deep consumer insights and marketing expertise. Beyond destination awareness, the collaboration will focus on structured training and knowledge-building initiatives for Thomas Cook India’s travel experts and channel partners, enabling stronger destination advocacy and conversion. The MOU aims to actively promote Gujarat tourism and drive increased arrivals and visitation by enhancing awareness and consideration for the state’s diverse offerings—ranging from heritage and culture to spirituality, wildlife, nature and experiential travel—across key domestic source markets.

As part of the MOU, the Government of Gujarat will support Thomas Cook India in obtaining necessary permissions, registrations, approvals and clearances, as applicable, in accordance with existing state policies, rules and regulations.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, said, “We are honoured to sign this MOU with the Government of Gujarat and partner with a State that sets a strong benchmark for growth and collaboration. This partnership is perfectly timed, as Gujarat continues to strengthen its position on India’s tourism map—anchored by iconic attractions such as Gir Forest, the Rann of Kutch and the Statue of Unity, alongside its rich cultural heritage, spiritual centres, diverse wildlife experiences and a growing portfolio of lesser-known yet compelling destinations across the State.

Our intent is to drive a multi-pronged strategy spanning leisure, MICE and BLeisure travel, while leveraging Thomas Cook India’s omnichannel/ phygital clicks & bricks model and our loyal consumer base. Backed by our consumer insights, engagement platforms and on-ground expertise, my team and I look forward to working closely with Gujarat Tourism to promote the destination, stimulate visitation and contribute meaningfully to the sustained growth of tourism in the State.”

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