TAAI’s RALLY for The VALLEY: The “huge positive impact created” is only a beginning, declares Travel Agents Association of India (TAAI)

Several events were held including a special event to launch the rally with Hon’ble Chief Minister Shri Omar Abdullah as the Chief Guest. A mega Press Meet and a special Managing Committee Meeting were also held at Srinagar.

RALLY for The VALLEY was a bold and timely launch by Travel Agents Association of India at Srinagar, from the 10th to 12th June 2025. This event will always be remembered by the Travel & Tourism Industry of India & J&K. TAAI, with over 75 Delegates who traveled to Kashmir, from across India, to join another 100+ members of TAAI J&K Chapter, were most visible across J&K. The aggressive, bold and strategic launch is widely acknowledged, appreciated and applauded.

TAAI is CLEAR. This is a BIG STEP, once again, for the REVIVAL of TOURISM. No chaotic act can ever STOP Tourism and cause challenges to livelihood is TAAI’s clear motto. Thus, Let’s go to J&K is the loud call given by Travel Agents Association of India.

Addressing the full house at Raddison Collection, President Sunil Kumar, on behalf of the 2000+ companies who are members of Travel Agents Association of India, said “The entire TAAI TEAM, spread over 20 Regions & Chapters of India are geared up to challenge the current crisis and help the revival of tourism in J&K.

President commended the strong teams at Regions & Chapters who will herald a great show for the coming months.

Travel Agents Association of India is proud of their leadership.

He added, that in 2018, during difficult times in J&K Chapter, TAAI organized its Convention in Srinagar with a large delegation of Travel & Tourism leaders from across the country which surely resulted in the revival of tourism. He said at TAAI, it is our responsibility to address this trying situation in J&K and extend all possible promotion and support.

Hon’ble Chief Minister Shri Omar Abdullah was at his usual best in his most eloquent and touching address to the event’s large audience. As he narrated how the massive growth pattern of J&K was suddenly reduced to “Vacant seats and Vacant rooms” that threatened the livelihood of J&K.

He added that when things go right, there are friends who show up to celebrate. But when the situation encounters difficulty, even the closest of friends are difficult to find.

He applauded and thanked Travel Agents Association of India for this most timely gesture.

Travel Agents Association of India presented Hon’ble Chief Minister with the Award of Leadership for his most outstanding and timely leadership he has displayed in his strenuous and determined effort to help J&K bounce back. 

The Hon’ble advisor to the Chief Minister, three members of the Legislative assembly and large number of hoteliers and the heads of various travel and tourism associations joined to declare their support.

In its 3 day campaign, Delegates of TAAI visited most prominent locations including the historic Lal Chowk, Dal Lake with Shikara Ride, Moghul Gardens, Hazrathbal Shrine, Pahalgam. Some delegates are also visiting Gulmarg & Sonmarg to help promote these destinations.

TAAI seeks all Travel & Tourism Associations of India to support revival of Tourism in J&K. RALLY for The VALLEY, which is slogan TAAI has coined to motivate Travelers to visit J&K is to address a great cause. President Sunil Kumar informed that members of TAAI J&K Chapter shall assist and hand-hold associations in their endeavor to promote J&K. Travel Agents Association of India members are aiming to promote J&K among a million travelers.

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