Lords Hotels & Resorts has announced the appointment of Swaroop George as its Deputy General Manager – National Sales

In this strategic leadership role, Swaroop will oversee the group’s sales division, with a core focus on accelerating revenue growth, optimising market share, and fortifying corporate partnerships across the brand’s expansive portfolio.

With a distinguished career spanning over a decade, Swaroop brings a wealth of expertise in high-level account management and market penetration. Prior to joining Lords Hotels & Resorts, he held pivotal leadership roles with leading hospitality chains, where he was instrumental in scaling sales operations and elevating brand visibility within competitive markets.

His appointment aligns with Lords Hotels & Resorts’ aggressive growth trajectory as the brand continues to penetrate Tier II and Tier III cities.

Commenting on the appointment, Pushpendra Bansal, COO – Lords Hotels & Resorts, stated, “We are delighted to welcome Swaroop George to our leadership team. His profound understanding of the hospitality landscape and his results-oriented approach will be instrumental as we pursue our ambitious vision of reaching 100+ properties. We are confident that his expertise will drive significant value for our stakeholders and guests alike.”

Sharing his vision for the role, Swaroop George commented, “I am honoured to join the Lords family during such a dynamic phase of growth. My focus will be on driving strategic sales initiatives, strengthening client relationships, and unlocking untapped market opportunities. By fostering a culture of excellence and innovation, I look forward to contributing to the brand’s continued success and achieving new milestones together.”

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