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Sunday Hotels & OYO’s Parent Rebrands Corporate Brand Name to PRISM, to reflect global presence & premiumization
Sunday Hotels & OYO’s Parent Rebrands Corporate Brand Name to PRISM, to reflect global presence & premiumization
London – Oravel Stays Limited, the parent company behind Sunday Hotels & OYO in the UK, today announced its rebrand to PRISM, a new corporate brand name that reflects the company’s expanded global portfolio and long-term vision.
Founded in 2012 by Ritesh Agarwal, OYO began as a budget travel-tech brand, standardizing and organizing small hotels by using technology, to make affordable, trusted stays accessible worldwide. Over recent years, OYO has expanded well beyond its Indian budget hotel mainstay into multiple countries, premium hotels, vacation homes and more. The company has scaled into a diversified global travel-tech, hospitality and living ecosystem serving more than 100 million customers across 35+ countries.
The group’s portfolio today spans hotels under the brands such as OYO, Motel 6, Townhouse, Sunday and Palette. In the vacation homes segment, it operates brands such as Belvilla, DanCenter, CheckMyGuest, Studio Prestige etc. The extended stay category is represented by Studio 6, acquired through G6 Hospitality in the U.S. Additionally, the portfolio encompasses workspaces and celebration spaces, offered through Innov8 and Weddingz.in. The group also offers hospitality technology solutions, including AI-driven partner tools and data science platforms.
The name PRISM represents clarity, diversity, and the full spectrum of brands within the company’s ecosystem. The OYO brand will continue to serve as the highly recognisable, consumer-facing identity for budget travel, a space it has defined and clearly marked its solid impression globally. PRISM, in turn, assumes the role of the parent company brand, uniting a diversified ecosystem that spans technology solutions, premium hospitality, extended-stay residences, celebration venues, luxury getaways, and experiential living concepts, besides its core of budget hospitality. At the foundation of this architecture lies a powerful hospitality technology engine, which continues to propel the group’s growth through deeper investment in data science, artificial intelligence, advanced optimisation tools and innovations designed to enhance partner yields, elevate customer experiences and unlock efficiencies at scale across geographies. This strengthens the company’s ability to enter new categories and geographies with clarity and impact.
The new corporate brand name Prism, was chosen following a global public naming competition that attracted more than 6000 submissions.
Sunday Hotels is expanding its presence in the UK. It debuted in the UK with the iconic Lansbury Heritage Hotel near Canary Wharf in London in 2024, now aims to more than double its managed portfolio of 4 & 5 star hotels—from 20 to 50 hotels by the end of 2026.
Recently the company added six new Sunday hotels in the UK. These include Holland House in Cardiff, Walton Hall Hotel & Spa in Warwick, Boxhill Burford Bridge hotel in Dorking, Sunday London Staines in Staines, Exeter Rougemont Hotel in Exeter, and Winchester Wessex hotel in Winchester.
The company is also actively investing £50 million over three years to accelerate its premium hotel growth in the UK. OYO operates more than 200 hotels across 65 UK cities.
About PRISM
PRISM (formerly Oravel Stays Ltd.) is the corporate parent of OYO and a portfolio of brands serving more than 100 million customers across 35+ countries. From short stays and extended living to luxury escapes, co-working hubs, celebration spaces, and hospitality technology solutions, PRISM simplifies and enriches urban living through scalable innovation.
For more information, visit www.prismlife.com
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