Sarovar Hotels launches Sarovar Premiere in Srinagar

Sarovar Hotels has announced the opening of Sarovar Premiere Srinagar, its third property in the city

The 83-room upscale hotel is strategically located within a bustling shopping mall, offering a seamless blend of urban convenience and the timeless charm of Srinagar.

Speaking on the launch, Ajay K. Bakaya, Chairman, Sarovar Hotels and Director, Louvre Hotels India, said: “We are delighted to expand our presence in Srinagar with Sarovar Premiere. This new property is a testament to our commitment to offering unmatched hospitality and personalized experiences. With its prime location and warm Kashmiri hospitality, we are confident that the property will set new standards in the city’s hospitality landscape.”

Adding to this, Manzoor Shah, Managing Director, Manzoor Shariq Hotels and Resorts, expressed his enthusiasm, stating: “Our partnership with Sarovar Hotels marks a significant milestone in our journey to elevate Srinagar’s hospitality offerings. With Sarovar Premiere, we aspire to blend the city’s natural beauty and cultural richness with exceptional service standards. We believe that this hotel will not only cater to the increasing influx of leisure travelers but also contribute to the local economy by creating job opportunities and promoting local craftsmanship.”