Rajiv Mehra welcomes the Union Budget’s progressive steps for tourism growth
Rajiv Mehra welcomes the Union Budget’s progressive steps for tourism growth
These are progressive steps for the sector. However, we were expecting a clear budgetary allocation for international tourism promotion, which appears to have been missed. Strengthening India’s visibility in global markets and measures for soft branding are critical to accelerating inbound tourism.
Additionally, measures around improved air connectivity, ease of e-visa access, rationalisation of GST for tourism services, and a single-window approach for tourism infrastructure projects would have further strengthened the growth momentum. A focused push in these areas can significantly enhance India’s competitiveness as a global tourism destination.”
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Rajiv Mehra welcomes the Union Budget’s progressive steps for tourism growth
Rajiv Mehra welcomes the Union Budget’s progressive steps for tourism growth
These are progressive steps for the sector. However, we were expecting a clear budgetary allocation for international tourism promotion, which appears to have been missed. Strengthening India’s visibility in global markets and measures for soft branding are critical to accelerating inbound tourism.
Additionally, measures around improved air connectivity, ease of e-visa access, rationalisation of GST for tourism services, and a single-window approach for tourism infrastructure projects would have further strengthened the growth momentum. A focused push in these areas can significantly enhance India’s competitiveness as a global tourism destination.”
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