Luxury Focus Drives Meliá into the World’s Top 10 Strongest Hotel Brands

Meliá Hotels International has been recognised as one of the world’s strongest luxury hotel brands, ranking seventh in the luxury hotel brand strength ranking featured in Brand Finance’s Hotels 50 2026 report. With this achievement, Meliá further strengthens its position as the only Spanish hotel company among the world’s top 10 strongest luxury hotel brands.

This recognition reflects the profound transformation the Company has undertaken in recent years, focused on strengthening its positioning in the Premium and Luxury segments while elevating the quality and differentiation of its value proposition to meet the evolving expectations of international travellers.

Today, Premium and Luxury properties account for 65% of Meliá Hotels International’s portfolio and nearly 80% of its opening pipeline, underscoring the Company’s strategic commitment to value-driven growth, elevated experiences, and distinctive brands with a strong sense of identity.

A Luxury Portfolio with Distinctive Character
Meliá‘s strategy is built around a collection of brands that have successfully developed differentiated propositions within the luxury hospitality landscape.

Gran Meliá represents the highest expression of Spanish luxury, combining exclusivity with a deep connection to local culture and destination.

ME by Meliá redefines contemporary luxury through a lifestyle approach centred on design, creativity, fashion, and connection to the cultural pulse of some of the world’s most vibrant cities.

Paradisus by Meliá, the Company’s luxury all-inclusive brand, delivers immersive experiences that connect guests with the cultural, natural, and culinary richness of each destination.

Meanwhile, The Meliá Collection brings together unique hotels with distinctive identities, deeply rooted in their surroundings and designed for travellers seeking authenticity and meaningful experiences.
Through this portfolio, Meliá has strengthened its presence in some of the world’s most iconic and aspirational destinations, from Los Cabos and Bali to biodiversity-rich locations such as Iguazú and the Serengeti, as well as global capitals including Madrid, Paris, Milan, and Xi’an, where the Company delivers luxury experiences tailored to the expectations of today’s discerning travellers.

Transforming a Portfolio for the Modern Luxury Traveller
Brand Finance’s recognition comes at a time when Meliá is experiencing one of the most significant transformations in its history. Over recent years, the Company has implemented an extensive repositioning and asset enhancement strategy, upgrading numerous hotels into Premium and Luxury categories while comprehensively renovating a significant portion of its portfolio.
As a result, Meliá now boasts a substantially renewed collection of properties, combining new openings with fully refurbished hotels developed under the latest brand standards. These hotels feature contemporary design, elevated gastronomy, wellness experiences, sustainability-driven concepts, and highly personalised services aligned with the leading trends shaping the future of luxury hospitality.

For Meliá, brand strength is not only defined by the value of its brands, but also by its ability to create lasting emotional connections with guests, deliver distinctive experiences, and maintain operational excellence across every destination in which it operates.

Meliá‘s inclusion among the world’s ten strongest luxury hotel brands represents a further endorsement of the Company’s strategic direction and its growing relevance in the global luxury hospitality sector, which continues to be one of the key drivers of growth across the travel industry.

In addition, Meliá also ranks among the world’s ten strongest hotel brands in Brand Finance’s overall ranking, which encompasses the entire hotel industry regardless of segment, further consolidating its position among the leading global hospitality brands.