GoNexus Group expands its global B2B marketplace with Assist Card’s travel assistance services

GoNexus Group, a leading experiences and mobility travel company serving 7.4 million customers annually, has partnered with Assist Card, a leading provider of travel assistance services with international reach, to integrate its travel assistance services into NexusCube, the company’s global B2B marketplace.

The agreement expands NexusCube’s portfolio with one of the travel industry’s most sought-after complementary services, enabling travel sellers worldwide to access experiences, mobility and travel assistance through a single technology platform.

The partnership marks another milestone in the evolution of NexusCube as a comprehensive B2B marketplace for the global travel industry. The platform connects thousands of travel partners with a broad portfolio of experiences, transfers and mobility solutions across hundreds of destinations, providing seamless access to high-quality travel products through a single integration.

By incorporating Assist Card, GoNexus Group further expands its ecosystem with one of the travel industry’s most valued complementary services. Global distribution partners, including travel agencies, tour operators, online travel agencies (OTAs), hoteliers and other travel businesses working with GoNexus Group can now offer travel assistance alongside experiences and mobility products through a single integration, creating a more comprehensive offering for travellers while unlocking new commercial opportunities for distributors. Travel assistance may include support services designed to help travelers during unexpected situations while abroad, such as medical assistance coordination, guidance during travel disruptions or emergency support, subject to the specific plan conditions and destination availability.

“Our ambition is for our GoNexus Group’s B2B platform, NexusCube, to become the travel industry’s preferred B2B marketplace for complementary travel services. By partnering with leading providers such as Assist Card, we continue expanding an ecosystem that enables our customers to access best-in-class solutions through a single connection. This collaboration enhances the value we deliver to our partners while making it easier for them to build richer travel experiences for their customers,” said Rubén Gutiérrez, President of GoNexus Group.

For Assist Card, the partnership represents an opportunity to further expand the international reach of its travel assistance services through one of the travel industry’s most dynamic B2B distribution ecosystems.

“At Assist Card, we believe that great partnerships are built between companies that share the same vision: putting the customer at the centre of every decision. The integration of our services into NexusCube represents a strategic step in expanding our global reach alongside a leader in travel innovation and distribution. By combining NexusCube’s technology and international ecosystem with Assist Card’s leadership in travel assistance, we will deliver an even stronger value proposition, giving thousands of business partners and travellers access to reliable, agile and high-quality travel assistance solutions wherever they are in the world,” said Carlos Bricka, Country Manager of Assist Card Mexico.

The collaboration reflects both companies’ commitment to advancing the digital transformation of the travel industry by making high-value travel services easier to distribute and access. Through a shared focus on innovation, technology and customer experience, GoNexus Group and Assist Card are helping travel businesses build more complete and competitive travel offerings.

For Assist Card, joining the NexusCube ecosystem also reinforces its commitment to collaborating with companies that are shaping the future of travel distribution. Through this integration, its travel assistance services will be available to a global network of travel distributors, extending their international reach through a scalable, world-class technology marketplace.

As the travel distribution landscape continues to evolve, the partnership underscores the growing importance of connected technology ecosystems that enable travel companies to offer a broader range of services through a single platform. By bringing together experiences, mobility and travel assistance, GoNexus Group and Assist Card are helping partners deliver greater value to travellers while simplifying distribution across global markets.