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Alivaa Hotels & Resorts welcomes Hotel Blue Magnets in Dalhousie under The Hoften Brand
Alivaa Hotels & Resorts welcomes Hotel Blue Magnets in Dalhousie under The Hoften Brand
Alivaa Hotels & Resorts has announced the addition of Hotel Blue Magnets in Dalhousie, Himachal Pradesh, to its ever-expanding portfolio
This strategic alliance marks the 10th hotel for Alivaa Hotels & Resorts, further enriching its diverse range of offerings alongside its Alivaa and The Hoften brands. Hotel Blue Magnets will operate under The Hoften brand, known for its smart and efficient services
“We’re thrilled to welcome Hotel Blue Magnets to The Hoften family and the broader Alivaa Hotels & Resorts collection,” said Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise). “Dalhousie is a truly enchanting destination, and this partnership allows us to offer our guests an even wider array of exceptional experiences. Hotel Blue Magnets embodies the unique charm and quality that our brands represent, and we’re confident it will be a significant asset to our growing portfolio.”
Vikramjit Singh, said, “We aspire to be the fastest growing Indian brand and our 10th signing in less than a year of our first opening validates our endeavour. This expanding national reach offers more opportunity for travellers to enjoy our consistent, high-value stay experience while demonstrating how the brand continues to redefine expectations of a midscale hotel.
Inderpal Batra, Co-founder of Alivaa Hotels & Resorts, added, “This expansion into Dalhousie with Hotel Blue Magnets is a testament to our robust growth strategy and our belief in the immense potential of India’s most scenic destinations. We’re excited about the opportunities this new property brings and look forward to a successful partnership.”
Paramjit Singh Khurana, Owner of Hotel Blue Magnets, commented, “Joining forces with Alivaa Hotels & Resorts and bringing Hotel Blue Magnets under The Hoften brand is a momentous occasion for us. Their expertise and commitment to guest satisfaction perfectly complement our vision for providing exceptional stays in Dalhousie. We are eager to embark on this new chapter and deliver even more memorable experiences to our guests.”
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