Alivaa Hotels & Resorts has announced the addition of Hotel Sterling Plaza in Bengaluru, Karnataka, a significant expansion to its rapidly growing portfolio

This strategic partnership marks the 11th hotel, further enriching its diverse offerings under Alivaa and The Hoften brands. Hotel Sterling Plaza will operate under The Hoften brand, recognized for its smart and efficient services.

“We are thrilled to welcome Hotel Sterling Plaza into The Hoften family and the broader ALIVAA Hotels & Resorts collection,” said Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business). “Bengaluru is a truly captivating destination and this partnership allows us to offer our guests an even wider array of exceptional experiences. Hotel Sterling Plaza embodies the unique charm and quality our brand and we are confident that it will be a significant asset to our growing portfolio.”

Vikramjit Singh, Founder of Alivaa Hotels & Resorts, emphasized the company’s ambitious growth trajectory. “In our quest to be a national player, Bangalore plays a vital role in our road map. This signing gives us a foothold in the IT Capital of the country and is the first of many in the city”

Mohammed Musthaqeem, Owner of Hotel Sterling Plaza, commented, “Joining forces with Alivaa Hotels & Resorts and bringing Hotel Sterling Plaza under The Hoften brand is a momentous occasion for us. Their expertise and dedication to guest satisfaction perfectly complement our vision for providing exceptional stays in Bengaluru. We are eager to embark on this new chapter and deliver even more memorable experiences to our guests.”

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