Signing of DoubleTree by Hilton Siliguri Sevoke Road

Hilton has announced the signing of its first DoubleTree by Hilton Hotel in Siliguri Sevoke Road, in association with Soonerio Hotels Pvt Ltd, a subsidiary of the Beekay Group

This marks a strategic entry into Siliguri, West Bengal, popularly known as the ‘Gateway of Northeast India’. Scheduled to open in 2028, the 120-key DoubleTree by Hilton Siliguri will strengthen Hilton’s presence in Northeast India and provide guests with the signature hospitality that the DoubleTree brand is renowned for worldwide.

Zubin Saxena, Senior Vice President and Regional Head, South Asia, Hilton commented, “The signing of DoubleTree by Hilton Siliguri is in lockstep with the growing demand of upscale accommodations in the market. It underpins our broader growth strategy of positioning the right brands in the right locations and reflects our commitment towards providing exceptional hospitality to South Asia’s most sought-after leisure destinations.”

Siliguri, located at the confluence of four international borders—India, Nepal, Bhutan, and Bangladesh—is an emerging hub for business, tourism, and trade. Situated in the foothills of the Eastern Himalayas, the city has been rapidly gaining prominence as a gateway to popular destinations like Darjeeling, Kalimpong, and Sikkim. The property’s prime location on Sevoke Road, one of the city’s most prominent corridors, will provide an easy accessibility to Bagdogra Airport and the new Jalpaiguri Railway Station.

Gopal Garg, Director, Soonerio Hotel Pvt Ltd and Executive Director, Beekay Group, commented, “Siliguri is a pristine destination, one with the right blend of urban comforts, rich cultural heritage and untapped natural beauty. Partnering with global hospitality giant, Hilton, to bring the first DoubleTree by Hilton hotel to the city is a great opportunity to tap into the growing tourism market and elevate the hospitality landscape.”

DoubleTree by Hilton is a fast-growing, full service hotel brand from Hilton that has been providing travelers with warm welcomes and thoughtful amenities for over five decades. The award-winning brand has surpassed 100 properties in the region with over 80 additional properties in the Asia Pacific pipeline.

Clarence Tan, Senior Vice President, Development, Asia-Pacific, Hilton, added, “The growing footprint of DoubleTree by Hilton reaffirms Hilton’s commitment to delivering warm hospitality and thoughtful service, catering to the dynamic needs of business and leisure travelers in gateway cities. With a trading and pipeline estate of over 20 DoubleTree by Hilton hotels in South Asia, this new property in Siliguri joins a growing portfolio. We are optimistic about the brand’s growth momentum and look forward to capturing even more opportunities in this segment.”

With this signing, Hilton continues to strengthen its presence in South Asia, building on its portfolio of 64 operating and pipeline hotels. The DoubleTree by Hilton Siliguri Sevoke Road exemplifies Hilton’s strategy of bringing world-class hospitality to emerging markets with high growth potential.