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Series by Marriott Celebrates its Global Debut, with 26 Openings Across Key Destinations in India
Series by Marriott Celebrates its Global Debut, with 26 Openings Across Key Destinations in India
Marriott International, Inc. has announced the global debut of Series by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, with the launch of The Fern Hotels & Resorts
This new collection brand is designed to celebrate regional character while delivering the trusted consistency of Marriott’s global standards. The first phase of openings includes 26 hotels across key destinations in India, bringing over 1900 rooms to Marriott’s portfolio and marking a significant milestone in the brand’s global expansion.
Series by Marriott is a regionally created, globally connected, collection brand that brings together locally recognized hotel groups under the trusted umbrella of Marriott Bonvoy. Designed for ‘global domestic’ travelers, the brand offers the basics done well – comfortable rooms, reliable service, and locally relevant experiences that reflect the character of each destination.
The Fern Hotels & Resorts, Series by Marriott, is the brand’s inaugural set of properties to open globally, showcasing a collection of eco-sensitive hotels rooted in sustainability and regional charm. From bustling business hubs to serene leisure escapes, each property is crafted to fulfill the travel purpose of every guest – whether it’s sealing a deal, reconnecting with loved ones, or simply taking a moment to pause.
“We are delighted to introduce Series by Marriott in India through our strategic agreement with The Fern Hotels & Resorts,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International. “India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by the Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year.”
First Phase of Openings – November 2025
The first wave of openings under The Fern Hotels & Resorts, Series by the Marriott, brings over 1900 rooms across 26 properties in 23 cities, including:
The Fern brand’s commitment to regional authenticity, sustainable hospitality, and guest-centric design is an ideal match for Series by the Marriott.
Guests staying at The Fern Hotels & Resorts, Series by the Marriott, can look forward to:
“The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment from our partner hotels. Between our commitment to sustainable hospitality, the industry’s growing appetite for development and Marriott’s strong distribution and systems, we look forward to rapidly expanding the Series footprint across the country.” Suhail Kannampilly, Managing Director, Concept Hospitality.
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