MICE Trends in India for 2023
India has witnessed a rapid growth in the MICE industry. World-class convention centers and hotels have been developed to host international meetings, conferences, etc. The Indian MICE market is growing rapidly with a strong domestic sector, and booming outbound traffic.
What are the most expected MICE trends in India this year?
- Larger scope for the MICE industry
The size of MICE in India is likely to grow with increased value of MICE events in the country.
- Business Conferences to be the most popular type of corporate event
Business conferences, events where people meet for discussion, exchange of ideas, branding, for a particular objective, will gain outstanding attention and be used as the best way of direct social interaction with the target audience. Its success will depend significantly on venue selection.
- Emerging destinations for MICE in India
India is identifying and adding cities wherein MICE can be a top draw to boost tourism and pep up the economy. Among these emerging destinations are Agra, Varanasi, Udaipur, and Ahmedabad. Established destinations like Delhi-NCR, Mumbai, and Chennai will remain to be brand ambassadors for MICE Tourism.
- Increased usage of technology in the field
Organizing such a MICE scale event is a big task and needs a lot of work. Therefore, the use of event management software for many tasks will rapidly increase. The future of the industry in India will have a lot more inclusion of technology in organizing and managing the events.
With the country’s efforts to increase its inbound corporate travel, hotels and convention centers, it is no surprise that the country will be a leading corporate meetings destination and hub.
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Author: Deb Davad
