Japan travel demands increase following its reopening

Japan travel specialists confirmed that the country is currently facing strong demand from tourists following the news of its reopening for group tours on August 31 and individual travelers on September 7.

Japan government had planned to launch a subsidy program called “Go To Travel” this summer, but was forced to suspend it due to the spread of COVID-19. It will decide on when to launch the program in preparation based on the coronavirus caseload and tourism demand in the fall and winter. The final decision on whether to introduce the changes will be left to prefectural governments.

The government will ease entry rules imposed due to the coronavirus by October, at the same time or before the launch of the nationwide travel support program. It is looking to take advantage of the weaker yen, which is currently trading at more than 140 yen to the dollar, to increase inbound tourism spending.

Author: Deb Davad