Indian Hotels Company (IHCL), India’s largest hospitality company, today signed definitive agreements to acquire 51% stake in Brij Hospitality, owning company of the brand ‘Brij’, a boutique experiential leisure offering. Through this acquisition IHCL will gain ownership of the Brij brand and in collaboration with its founding promoter’s aims to develop the boutique leisure segment in India.

India’s hospitality sector is witnessing sustained demand growth led by rising disposable income and discretionary spends with a growing preference for experiential leisure. We are delighted to extend our partnership with the Clarks Group by furthering the marketing and distribution alliance to a majority shareholding in Brij Hotels, one of the country’s early entrants in the boutique leisure segment. Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL

He added, With this acquisition, IHCL through its diverse brandscape consolidates its position as a frontrunner in India’s leisure tourism with market leadership in key cultural, spiritual and wildlife destinations. Brij’s presence in offbeat locations offers heterogeneity to IHCL’s portfolio in places such as Jaipur, Varanasi, Ranthambore, northern hills, the north east region and Goa among others. This takes IHCL’s portfolio to 610 hotels with 253 in the pipeline, well on course to meet our guidance of 700 hotels under Accelerate 2030.

Brij Hotels is a collection of boutique luxury hotels and resorts in India, known for offering distinctive and immersive experiences with hotels in various locations, including Varanasi, Jawai, Dalhousie, Jaipur, among others. The heritage BrijRama Palace, group’s first hotel is an architectural marvel of Varanasi and a proud testament to the city’s rich cultural tapestry.

We are excited to partner with IHCL to shape the future of boutique hospitality. Brij Hotels, one of India’s leading boutique hotel chain, is recognised for creating immersive, locally rooted experiences that celebrate the country’s cultural diversity. IHCL’s enduring legacy of presenting Indian hospitality to the world aligns deeply with our purpose at Brij. Together, we will bring IHCL’s tradition of excellence with Brij’s experiential, design- led approach to craft meaningful journeys and build the first truly global Indian boutique hospitality brand. Mr. Udit Kumar and Mr. Anant Apurv Kumar, Co- Founders of Brij Hospitality

Brij Hotels today is a portfolio of 22 hotels with 11 in the pipeline providing luxurious stays with a focus on personalised service and unique settings.

About The Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as World’s Strongest Hotel Brand 2024 and India’s Strongest Brand 2024 as per Brand Finance; SeleQtions, a named collection of hotels; Tree of Life, private escapes in tranquil settings; Vivanta, sophisticated upscale hotels; Gateway, full-service hotels designed to be your gateway to exceptional destinations and Ginger, which is revolutionising the lean luxe segment.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 360 hotels including 123 under development globally across 4 continents, 13 countries and in over 150+ locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is listed on the BSE and NSE.

Please visit: IHCL; Taj; SeleQtions; Tree of Life; Vivanta; Gateway; Ginger