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Forest Essentials and IHCL Launch Sustainable Bath Amenities Initiative
Forest Essentials and IHCL Launch Sustainable Bath Amenities Initiative
Forest Essentials has partnered with the Indian Hotels Company Limited (IHCL) to roll out a sustainability initiative aimed at reducing plastic waste across all Taj properties.
The programme replaces single-use plastic bottles with refillable, biodegradable ceramic dispensers and bulk liquid amenities. A central feature of the initiative is the Aloe Vera & Neem blend, alongside five bespoke formulations created for Taj’s historic palace hotels, each designed to reflect the identity and heritage of its respective property.
According to the companies, the shift has led to a 61 per cent decrease in plastic consumption, amounting to around 3,787 kilograms saved each month.
The products use ethically sourced Ayurvedic ingredients with full traceability, while the production of soaps, Ubtan and oils provides employment for women in Uttarakhand. Additional resource savings include a 13 per cent reduction in water usage, a 31 per cent drop in electricity consumption and a notable reduction in packaging waste.
IHCL Senior Vice President Taljinder Singh said “We are happy to extend our partnership with Forest Essentials to launch an exclusive line for the Taj portfolio. IHCL has always been at the forefront of pioneering initiatives that have become industry leading practices. In line with its ESG+ framework of Paathya and commitment to eliminate single use plastic across its hotels, this collaboration introduces sustainable materials into the design and packaging of the bath products.”
Forest Essentials Executive Director Samrath Bedi said “This milestone is a testament to Forest Essentials’ long-standing commitment to environmental stewardship and conscious luxury. Guests across Taj hotels have consistently lauded the signature Forest Essentials offerings, particularly the Aloe Vera & Neem blend. The new refillable format upholds the brand’s dedication to exceptional quality while elevating its sustainability credentials.”
“Aligned with the ethos of IHCL’s Paathya, this partnership represents a scalable blueprint for the future of responsible luxury,” adds Neha Gadi, Head Institutional Sales, Forest Essentials.
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