Brazil travel campaign earned millions from US bookings

A significant increase of $5.7 million in bookings from US travelers was generated out of Brazil’s 2021 tourism ad campaign. The figure was reported by officials at Embratur, the country’s agency for international tourism promotion.


The campaign that run from November 2021 to April 2022 generated a 78 percent year-over-year increase for “Visit Brazil” searches, a feat for an ad that was designed to reinforce public awareness that Brazil is open to visitors and that visa is not required for entry. 


Some platforms used by the campaign include TV and internet ads, online banners and outdoor media, even a digital Times Square billboard.


According to Silvio Nascimento, Embratur’s president, that the United States is the second largest source of travelers to Brazil, which means that they will be keeping their radar onto this market. He added that they will be launching another campaign for the same audience in the coming weeks.


The ads released by Emberatur highlighted Brazil’s primary tourist destinations which include the waterfalls of Foz do Iguaçu, the Northeast beaches and Brazilian gastronomy, culture and hospitality. The campaign also emphasized the initiatives taken to maintain safety among Brazil’s citizens and visitors amidst the Covid-19 pandemic. 




Author: Deb Davad

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