Best Western adds Mathura to its India portfolio

BWH Hotels has announced the signing of Best Western in the sacred city of Mathura, Uttar Pradesh

The hotel is scheduled to launch in the fourth quarter of 2027. This development marks another significant milestone in the strategic expansion across India’s leading pilgrimage hubs and further strengthens the presence in prominent spiritual destinations such as Vrindavan, Katra, Amritsar, Ayodhya, Tirupati and Prayagraj.

Driven by year-round religious tourism, deep-rooted cultural heritage, and ongoing infrastructure improvements, Mathura continues to present strong hospitality potential. The city’s growing connectivity and increasing visitor volumes make it an ideal destination for quality branded accommodation.

The upcoming Best Western in Mathura will feature 72 well-appointed and spacious guestrooms, thoughtfully designed to provide comfort and convenience for travellers visiting the city. The hotel will also offer an all-day dining restaurant and bar, banqueting and meeting facilities, and a swimming pool, creating a well-rounded hospitality experience for both leisure and group travellers.

Commenting on the signing, Atul Jain, Chief Operating Officer, BWH Hotels South Asia, said, “Mathura holds immense spiritual and cultural importance, attracting millions of visitors annually. This signing reinforces our commitment to expand in high-growth spiritual destinations across India. With a phased development approach, we are ensuring a strong market entry while delivering the trusted standards and comfort that guests associate with the Best Western brand.”

Rahul Agrawal, the Owner, added, “We are proud to partner with Best Western to introduce an internationally recognised brand to Mathura. This project is envisioned to elevate the hospitality landscape of the city by offering modern amenities, professional service standards, and facilities that meet the expectations of today’s discerning pilgrims and travellers.”