The Standard, Brussels Joins World of Hyatt, Expanding The Standard’s Global Loyalty Offering

Hyatt Hotels Corporation has announced The Standard, Brussels officially joins World of Hyatt, Hyatt’s award-winning global loyalty program. The milestone marks a significant step in the continued integration of The Standard brand into Hyatt’s global ecosystem, further expanding access to its culturally driven hotels for a growing base of loyalty members worldwide. The Standard, Brussels is the first Hyatt hotel in Belgium.

Following the broader integration of The Standard portfolio into Hyatt, the Brussels property represents another European addition to the program. With this launch, World of Hyatt members can earn and redeem points across nearly the full Standard portfolio, unlocking the brand’s signature blend of design, nightlife, and cultural programming through Hyatt’s global platform.

The First by World of Hyatt in the Heart of Brussels

The Standard, Brussels is a dynamic destination for both locals and international travellers, embodying the brand’s ethos of bold design, vibrant social spaces, and a strong connection to the cultural fabric of its city.

Positioned at the intersection of creativity and community, the hotel features distinctive interiors that reflect Brussels’ evolving creative scene, lively food and beverage venues rooted in local and global influences as well as a robust calendar of cultural programming, from music to art and nightlife.

With its integration into World of Hyatt, guests can earn and redeem points during their qualifying stays, access elite member benefits, including complimentary room upgrades and exclusive perks, as well as progress toward tier status and milestone rewards.

With nearly all Standard properties now part of World of Hyatt, the integration enhances visibility for the brand while offering members more opportunities to engage with its distinctive approach to hospitality across key international destinations.